Entrepreneur Tips – What is driving your clients away? And What to Do About It

Many businesses experience a slow down at times throughout the year. It happens to the best of us.  However, if you’ve been feeling that slow-down for the past several months, perhaps it is time to take some action and figure out what is going wrong. What might you be doing or not doing that is driving your clients and potential clients away?  Before it is too late you need to take a minute to reflect and then make some positive changes. These should help.

Top Ways to Keep Your Clients Coming Back Time and Time Again:

How are you doing with your clients and potential clients?  Are you still making your current clients feel special?  Even though you’ve been working with them for years, it’s important to still make them feel like they are your #1.  Think about it. Are the newer or potential clients getting all your energy?  This happens, but it’s important to note and make the appropriate changes.

What can truly happen in your business is you get too overwhelmed.  The demands of running your business can be too much.  We also know that part of being a business success is to grow your business and secure new clients.  You WANT to continue doing this, just not at the expense of your current clients. It might be the time to sit down with your virtual assistant or team and go over more tasks they can handle for you so you can give that quality care to all clients.  The biggest mistake most make is thinking they need to do it all alone.  You don’t.  So take action now.

Also, take a look at your promotions or your offerings. Are you offering all the good stuff to the clients you are hoping to attract?  Giving specials is great, but consider what you can be doing for your regular clients too.  You know the ones that pay each and every month.  It doesn’t have to be money either.  It can be things such as sending out extra tweets or helping them with a project they are having problems with.
  
Are you ignoring feedback? – What are you clients telling you?  Are you listening so you can take appropriate action?   Look for signs that things are going well.  For example, are they not sending you as much work?  Are the responses back not as warm and fussy as before?  Be mindful of the signs and work to make it better.  Also encourage feedback, by asking for it.  When I send my invoices, I also ask for recommendations and I truly want to hear what I can do better.

Not connecting enough – Are you not engaging enough with your clients and potential clients. When was the last time you sent out a newsletter or updated your blog? Be honest.  Okay, take it a step further, when was the last time you actually did some marketing for your business?  Take just a few minutes and write down what marketing you’ve done in the past two months.  Now review that.  Is it enough? What have you done right, what can you improve upon?
 
Now you know what you can do to make positive changes, be sure to include a plan to do that.  Write down a specific to do list to make these changes and follow-up on them. Be sure to make client relations a big part of what you do to not only keep those clients coming back again, but to keep them referring you to others.

Diana Ennen is the President of Virtual Word Publishing, www.virtualwordpublishing.com and the author of numerous books on starting a virtual assistant business including Virtual Assistant the Series: Become a Highly Successful Sought After VA and accompanying Workbook and also Corel WordPerfect’s Office Ready Virtual Assistant Solution pack.  E-mail her at diana@virtualwordpublishing.com to receive your free Business Informational Package.  Article is free to be reprinted as long as bio remains intact

Public Relations 101 - You Need a Publicity Virtual Assistant to Market Your Business

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Here's my latest article on PR! Would love your comments.

Public Relations 101 - You Need a Publicity Virtual Assistant to Market Your Business

In today’s trying economy, it is extremely difficult to succeed. Small businesses and large businesses alike are facing record lows when it comes to sales. Even those in the service industry are seeing less and less clients sign up. So what’s the answer? Easy, hire a publicity virtual assistant to help with all your PR needs.

A publicity virtual assistant specializes in helping clients get more PR. They can handle everything from writing and sending out press releases to creating entire media campaigns. Their clients include authors, small businesses, online businesses, membership sites, coaches, etc. Any business that can use more publicity and marketing can benefit with a publicity virtual assistant.

Publicity virtual assistants take the time to learn their niche and to develop a relationship with their clients so that they can bring amazing results. Here are just a few of the tasks a publicity virtual assistant can help with.

Holiday marketing – A publicity virtual assistant can handle your entire holiday marketing campaign. It’s not too late to take advantage of all that can be done this year to make more sales. From social networking to writing and sending out promotional materials, a publicity virtual assistant will implement a plan unique for your business.

Article & Press Release Writing and Distribution – Article marketing works. It’s a great way to get more exposure for your business and when done right, can result in front page Google rankings, more clients, & lots of sales. Your publicity assistant can not only write your articles and releases for you, but they can help distribute them out to get the best results. Most already have a database of the best places to submit to. So turn it all over and sit back and reap the rewards.

Author Assistance - For authors, a publicity virtual assistant can help sell more books, set up speaking and book signings, create a blog tour, compose your media kit and promotional materials, etc. Even those looking to find a publisher can work with a Publicity VA and get that professional edge they need to succeed.

Google Adword Campaigns - Let your publicity virtual assistant set up your Google Adword campaign. You can benefit with added exposure, but also with the ability to see what keywords truly would bring in the best results.

Online Marketing - Need to get more press for your online shop, then look no further. A publicity virtual assistant can handle everything for you. Let them write better descriptions for your products, find the best keywords to drive traffic there, do research to find where best to locate your target audience, and then finally handle all your PR needs.

With the right publicity virtual assistant on your side, you can finally see the results you’ve been hoping for. If you need a publicity virtual assistant, stop by VirtualWordPublishing.com today.
You can also learn more about becoming a publicity virtual assistant there as well.

Diana Ennen specializes in publicity and marketing and is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com. Let her handle all your PR needs, large or small. She’s also the author of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After VA and So You Want to Be a Work-at-Home Mom: A Christian’s Guide to Starting a Home-Based Business. Articles are free to be reprinted as long as bio remains.