Friday, March 01, 2013
Grow Your Virtual Assistant Business with These Top 10 Tips for Good Client Relations
Here are ten fun tips to help you establish a great working relationship:
#1 - Come Again? It’s critical to establish right from the beginning how you will handle the communications with your clients. If e-mailing, what is the standard turnaround time that you respond back to emails. If phoning, what are your hours? Once a client knows when they will hear from you, then they can plan their day and work accordingly.
#2 - No Surprises - Nothing is worse for a client than to discover four hours before you leave that you are heading out on a week-long vacation. That’s stretching it a bit and you probably wouldn’t do that, but think about other ways you might be surprising your client and not giving them the advance notice they need. Keep in mind that they are probably under pressure too to get their work done. Always give as much advance notice as you can when things will disrupt the business flow.
#3 - Where’d She Go? For building good client relationships, try not to disappear off the radar screen. Check in with your clients often. When a client writes and they don’t hear back from you for days (or weeks), they fear the worst. Even if you are working on a large project and the deadline is weeks away, e-mail them and let them know “All is going well.” That builds confidence and security.
#4 - OOPS, Where Did That Come From? We’ve all been there. You get the email from the client saying they found a typo or typos. Ouch. We can’t be perfect, but try and be as close as you can. Proof and reproof your work. Also, if possible wait until the material is fresh and reread it again. Determine the time when you are at your best, and use that time to do your proofing.
#5 - Super Size It Please - Always give your clients more than they ask for. You will be rewarded with not only more work, but lots of word of mouth referrals too. And there are so many ways to do it. For example, 1) Set up an Autoresponder for them so they can sell more products; 2) Set up Google Alerts under their topic or target audience so you can find websites or blogs that will help them spread their message; 3) Help them produce a newsletter or blog; 4) Send them more clients or referrals; 5) Ask them directly what you can do to better the relationship; and 6) Most importantly, listen to what they say. It’s so easy to get busy and listen with half an ear, or try and talk too much about your business. Being a good listener is a valuable asset.
#6 - Short and Sweet – Make sure that all e-mail correspondence is typed accurately and is short and to the point. With everyone having busy schedules, this helps your clients save valuable time. One thing you’ll discover is if you write too long of an e-mail often your main points will be missed. This isn’t to say that you shouldn’t strive to get the answers you need, but keep in mind that their time is valuable and to use it wisely.
#7 - You Need it WHEN? - Determine exactly when work is to be completed or when the order is to go out. This will save a tremendous amount of problems down the road if everyone is in agreement. It’s also good to have a written contract. Be specific. Once everyone knows what is expected, things run so much more smoothly.
#8 - My Dog Ate It - One thing you want to do is always try and make your deadlines and avoid excuses. We all know that things come up and that’s okay if it happens occasionally. However, if you make it a habit of needing additional time or not finishing projects, that client will fear sending you more work. Not a good thing.
#9 - Saved by the Bell - Make it a point to back-up your work on a regular basis. And test those backups. Can you imagine even losing a week’s worth of work? Your clients are counting on you to protect their work so you want to make sure it is.
#10 - Howdy Partner – Remember that you are establishing a partnership relationship with your clients. You want to help their business grow because as you do, your business grows too. Let them know you value them as a client and are glad that they have entrusted you with their work. In other words, you appreciate them. Also, let them know that you appreciate referrals so that they can help in your success. It can be a two-way street with this partnership.
And finally, enjoy. Start a friendship with your clients and let them know that you care about them. Most of my clients today are good friends. This isn’t to say that I’m not professional and don’t conduct myself professionally, as I do. However, I let them know that I’m also interested in them personally and how they are doing. I take time to know their birthdays, their kid’s names, etc. Think how you feel when something lets you know they care about you.
Hope you enjoyed these ‘fun” tips. As our Industry continues to thrive, it’s important to earn the respect and trust of our clients and also fellow Virtual Assistants. When you set up your business with the goal of doing a fabulous job, you’ll end up with fabulous clients, and fabulous friends. It’s a win/win for all.
Diana Ennen is the President of Virtual Word Publishing, www.virtualwordpublishing.com and the author of numerous books on starting a virtual assistant business including Virtual Assistant the Series: Become a Highly Successful Sought After VA and accompanying Workbook and also Corel WordPerfect’s Office Ready Virtual Assistant Solution pack. E-mail her at diana@virtualwordpublishing.com to receive your free Business Informational Package. Article is free to be reprinted as long as bio remains intact
Virtual Assistants – When is it time to hire a coach?
However, even though you put up your shingles, “Open for Business” a funny thing happened. No one came. So you go back to the drawing board again and become a little more vocal this time. “Hey, I’m opened, come and get it.” That should do it. But unfortunately it doesn’t.
So many make this mistake. They think with the right services the clients will be able to find you once you get started. Unfortunately instead of that lovely emails you receive of “you’ve got a payment” you can still hear a pin drop and no one is contacting you. Now what do you do?
Believe it or not, this happens to a lot of virtual assistants and other business owners thinking that once you open you can just get down to doing the work. The clients will automatically come running. But that’s not always the case. In fact, that is rarely the case. You need to get out there and promote your business and also you need to be set up for success, well before you send out that first marketing piece.
And that is why you might need a virtual assistant or business coach. Someone who can take you step by step through the process and help you not only get those clients, but also be set up correctly so once you get them, the day-to-day operations of your business run smoothly. Let’s talk about what a coach can do for you.
What can a virtual assistant coach or business coach help with? Here are just a few things:
• A coach will make sure you haven’t forgotten any of those vital business basic steps needed to start your business. Bookkeeping, licenses, business plans are just some of the topics to be discussed and figured out.
• A coach will help you decide with your skills and experience who would be your ideal clients. Then the coach will help you put the steps into place to land those clients. Marketing your business will be a big part of what you will be doing together.
• Your coach will review your pricing and figure out the best way to set up your business, whether you would benefit with going with packages, blocks of time, retainer rates, etc.
• A coach can review all your media including your website, media, blogs, and make recommendations. This alone is worth its weight in gold. Once you get out there marketing, if your site and branding doesn’t convince clients you have what they need, then you can be not only wasting your time and money, but burning bridges down the road. Those potential clients may never come back.
• A coach will be your best friend at times and your worst enemy at others. Yes, they will be there for you when you do things right, but they should also be there for you and guide you gently when you don’t. By helping you prevent many of the mistakes that they might have made themselves, you learn the best way to do things.
This all sounds good, but how do you find a good coach? The main thing you want to consider is to find one you feel confident in by reviewing their business. Is it one that you would like to mimic?
Do they walk the walk and talk the talk? You want someone who you respect and know they have your back as well as the skills needed to help you success. Once you know what you’re looking for, go out there and connect. Your business success is waiting!
Diana Ennen, President of Virtual Word Publishing, www.virtualwordpublishing.com has been in business for over 25 years and is eager to help coach you to better success. As the author of the highly successful, Virtual Assistant the Series: Become a Highly Sought After VA, she can guide to in all you need to do to be successful too. Email for her free informational package diana@virtualwordpublishing.com. Article is free to be reprinted as long as bio remains.
Organized and Loving It.
I have a corner desk and on it I have my computer, printer, fax, phone, etc. Beside my desk I have a two-drawer filing cabinet. This was possibly the greatest thing I’ve ever done to organize my business. In it I have my files and supplies that I use on a daily or regular basis. My clients’ stationery, clients’ files, file for my receipts, all personal correspondence, paper, folders, etc. Whenever these files get bulky with client documents, I simply empty them into the main filing cabinet. For example, my main clients that I’ve been working with for 15 years, their files in the main cabinet are quite large and it’s so nice to have the smaller file close by with just their recent correspondence. Plus, when I need a folder, an order slip for my books, a copy of my stationery, it’s all right there. AAAHHH, now that’s convenience.
Now for the receipts’ file. I keep it monthly. I simply at the beginning of the month, replace the file with the new month’s file. That way, at tax time, I don’t have to go through a whole year’s receipts and divide it up then. It’s all separated.
Here are some other organizational tips you might find beneficial:
Mail—We have a round basket by a small table by the front door. All incoming mail goes in there first. Then when I have the opportunity to sort through it, I get it and put it in its appropriate place. Always pitch anything you aren’t keeping All business-related mail is sorted and put away immediately. Anything that might need work done on it, is logged into my Daytimer and then put in the To Do Bin.
Desk—Your desk should have on it only those items that you use on a regular basis. Look around. What haven’t you used in the last month or two. Start Dumping. Find another spot for it. But find the RIGHT space for it.
No Piling of Anything Allowed. This is one of those habits that can be so easy to get into. Definitely one of the ones that I catch myself doing a lot! But I stop myself now because I know it will just be brushed off to the side and forgotten. Too often I miss something important and regret the piling blunder again. You will be amazed how much more organized you will feel if you just don’t do this one thing.
Daytimer—Now this isn’t only for Time Management. Your Daytimer can have a space for all your business cards, appointment cards, etc. How great it is to have all these cards right in the same place. On the date of your appointment, you simply grab the card and off you go.
Start the beginning of the day and the end of the day with a clean-up. What a tremendous feeling that is. When you are done with a project. Away it goes. Everything. When you start the next project, out comes all the material you need.
There’s nothing like the feeling of sitting down in the morning to a nice clean organized desk and office. Once you feel this a couple of days, you want to experience this every day so you’ll take the appropriate steps to make it happen.
Diana Ennen is the author of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After VA and accompanying Workbook, http://www.virtualwordpublishing.com, Corel Word Perfect Office Ready, Virtual Assistant Solution Pack, and is president of Virtual Word Publishing http://www.virtualwordpublishing.com and http://www.virtualassistantstartups.com. Free to reprint article as long as the bio remains intact. Also, email us at diana@virtualwordpublishing.com for your free information on starting a business.
Virtual Assistants Excel in the Publicity and Marketing Niche
Today’s Virtual Assistants need to take pride in their business and also to learn as much as they can about their niche, which is the specialty they have chosen to specialize in. One niche that I highly recommend is to offer publicity and marketing services to clients. This is an area that is growing in leaps and bounds as more and more authors, businesses, and other professionals realize the need to market their business to get good publicity. A business can expand tremendously when hiring a Virtual Assistant to help them spread the word about their products or services. Also, authors today aren’t aware that once they write a book, that’s when the real work begins. They need to get the word out about their book in order for it to be successful. That’s where a good Publicity Virtual Assistant comes in.
Publicity and marketing is thrilling to say the least. There’s such a great rush when your client gets recognized in national magazines, or a TV station wants to do a segment on them and you helped them achieve this success. Or better yet, when your efforts start resulting in substantial increased sales for them. Clients will not only keep using your services, but also tell others about this new positive addition they have to their business. And best yet, you too get to feel that satisfaction as you are helping them achieve their goals.
One of my most successful tips is learning how to effectively use any publicity that a client receives. When clients get national attention in a magazine, newspaper, or TV Segment, or even on a popular website, it’s important to make sure that everyone is aware of this. A press release should immediately go out to announce their accomplishment. This release should be added to their website and also should go to all their local papers, radio stations, and TV networks. Media loves to highlight a success story of their locals, so make sure you get this out there as soon as you can. And you don’t have to wait for the publicity to happen. If your client lands a major TV segment, you can start sending this press out beforehand in order to get more media for when the event happens. You just want to make sure that the client is fairly confident the segment will air. Also, don’t worry if the segment gets bumped back, that often happens as breaking news takes priority. This can almost be a blessing, as then you get to do more publicity before the airdate.
It’s also important to follow-up with the reporters and let them know how much you appreciate the acceptance of your quotes for an article. When you go the extra step to show them your appreciation, they remember you when the next article comes up and they need help with more expert advice. Many reporters work for multiple magazines so one good ally can lead to lots of media exposure. Always keep your PR hat on. Learn to take any situation and turn it into good press for your clients and your business as well. Stay on top of current events and see if you have anything to offer. Whenever a story hits the press that any of my clients would have a connection to, I’ll send it right away. Having press releases already prepared for clients on their business is always a great help. How do you know about these events? Sign up for Google Alerts under the topics of interest and then whenever a story is written, you can follow-up with your press release or article to the reporter. It works! I also use ProfNet from PRNewswire, which allows me to get daily leads from major news outlets. You can also consider PRLeads.
It’s also important to learn how to write a good press release and article and also where to send those. Make sure that your press releases and articles are newsworthy and also something that interests the readers. When I write a release, I always think would I read this release? Would it interest me? If not, I doubt your target audience would be reading it either. Plus, be careful to sound too promotional. You can easily get your message across without sounding like an ad.
Publicity is a great niche for Virtual Assistants. To learn more stop by my site at www.virtualwordpublishing.com or contact me for a free 10 minute call on PR tips or my free PR Informational Package.
Diana Ennen and Kelly Poelker are the co-authors of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After VA and accompanying Virtual Assistant the Series Workbook, and Virtual Assistant - The Series: Working Virtually, A Guide to Working Remotely as an Employee. For complete information on starting your own VA business stop by http://www.virtualwordpublishing.com and http://www.vatheseries.com. Article is free to be reprinted as long as the author’s bio remains intact.
Wake Up and Partner With a Virtual Assistant
1. Wade through emails - 2. Finalize the presentation for tomorrow’s meeting - 3. Get handouts ready for Wednesday’s meeting - 4. Make follow up calls zzz - 5. Schedule sales meeting zzzzzz - 6. Buy anniversary gift. - 7. Call my kids.zzzzzzzz
If it’s been a long time since you laid your head down on the pillow at night without a care in the world, rest assured – there is hope. You can have sanity and sleep, too.
When business worries and personal commitments get to be too much, you need to get help. Businesses owners are faced with more and more challenges every day—finding clients, keeping clients, creating products, article and press release distribution, social networking, and the economy. So if you’re spending more of your time on administrative tasks or just plain spinning your wheels going no where fast, it’s time to make a change. It’s time to partner with a Virtual Assistant.
So what exactly is a Virtual Assistant and what can one do for you?
A virtual assistant, or VA, is an independent business professional who among many things, can help overwhelmed business owners handle administrative tasks so they can remain focused on their business. Utilizing the latest technology your Virtual Assistant can manage your social networks, write press releases and correspondence, tweak or create a presentation, make travel arrangements, be your own personal concierge, write letters, follow up on trade show leads, handle literature fulfillment, and even prepare your expense and call reports. The possibilities are endless once you start to see how many tasks you really can delegate.
"I don't know what I'd do without my Virtual Assistant. As a sales professional who works out of my home and travels extensively I don't have an on-site staff to keep things moving. I can rely on my VA to prepare marketing materials, organize my contacts, send out letters, and keep me on track with special projects. Delegating routine tasks and special projects to my Virtual Assistant allows me to spend more time growing the business," says Mark Loudenslager, VP of Sales.
Partnering with a virtual assistant affords you the luxury of spending more time in front of your clients and less time behind your desk. Because virtual assistants are independent professionals they come equipped with their own office, their own equipment, the latest software programs, and the know how of running a successful business. They don't, however, come equipped with added expenses like payroll taxes, expensive benefit packages, paid vacations, holiday pay, or "free time" (that you pay for) for talking to co-workers. They're only there when you need them. Sometimes they're even there when you don't think you need them!
Virtual Assistants are also invaluable in helping to keep your business from being lost among its many competitors or overlooked because of lack of professionalism. Amidst the Internet and Social Networking craze, millions of email exchanges, and web and teleconferencing many professionals have literally ‘lost sight’ of their clients. In a day and age where we thrive on customer relationship management, personal sales calls have taken a back seat to technology. Further, today’s economy has forced more layoffs and corporate downsizing, which has impacted the availability of internal support systems and other such resources. The lack of internal resources has forced companies to rely on already overburdened staff to pick up the slack. Staff such as sales people who are now spending more time doing administrative tasks than they are generating sales. Where does the madness end?
It’s time to wake up and get back in the field. Get ahead of the competition and you won’t find yourself saying, “Oops, I could have had a VA!”
Kelly Poelker and Diana Ennen are successful virtual assistants and co-authors of numerous books including Virtual Assistant – The Series: Become a Highly Successful, Sought After Virtual Assistant and accompanying Virtual Assistant the Series Workbook, Stop by http://www.vatheseries.com for information on starting a VA business or contact authors at authors@va-theseries.com if you need a virtual assistant. Follow us on Twitter: http://www.twitter.com/DianaEnnen and http://www.twitter.com/KellyPoelker
Article is free to be reprinted as long as bio remains.
Wednesday, February 01, 2012
The Entrepreneur’s New Year – Tips to Having the Best Year Ever in 2012
Goals, dreams, to do’s, follow-up, connecting with old and new clients, coming up with a new plan, working, working, working … AAAHHH, it all seems to be too much at the beginning of a New Year. It’s just too much to even think about and so much easier just to not do it. But when you do, it can be so beneficial for the entire year. You set the pace and the success right now for what you can accomplish this year. So go ahead, get out there and do it. Here’s a little help.
Tips to grow your business in 2012:
1) Get Organized – Clean out the old and bring on the new. It’s so important to put away last year’s work and start with a clean start for not only you, but your clients too. It can be as simple as going through your client’s folders, putting anything you might need this year in a new folder and everything else stays in their old worn out folder. Put all your client’s 2011 folders together, put a rubber band around them, and put them away marking them 2011. Also make sure that everything is in alphabetical order in your current file system. Never know how by the end of the year that totally slips and the z’s are by the e’s, but it just happens. How awesome to see a-z once again. Now continue this throughout your office. Done!
2) Get a new planner. (Yes, I know you have one already – but don’t skip to the next step just yet.) This planner doesn’t have client work in it. It doesn’t have school functions and times to pick up the kids. This planner is your business growth planner. (Make sure to mark it accordingly.) The planner needs to have each day on a new sheet, divided by hours.
3) Get Planning - Set out time to work your business. In your new planner, for the next month shade in time you plan on working on YOUR business. For me it’s in the morning from 6:30 to 7:30 and then at lunch. I will probably work other times on my business, but this is the time that I have scheduled just for it. I am a morning person and this is when I do my best work. Take that into consideration for your plan. When are you at your best? For just one week write down what you are going to do in that time. Each Friday or over the weekend you are going to take that one step and plan out your next week.
4) Get writing. (You knew as a marketer, I’d say that didn’t you!) You are going to write one article a month. No excuses. With that article you are also going to send it out, add it to your blog, create a couple of tweets from it, and also add it to your newsletter. Can you see the traction you can get with just one article? And don’t forget you can hire a publicity virtual assistant to do this for you.
5) Get Social – Okay, I know you are already on Facebook and Twitter, but this year you are actually going to get more involved. In your planner, you need to schedule time (at least several times a day) to get active on Twitter and Facebook. (Or whatever social media you use.) Schedule the time and then send great quality tweets and tips.
6) Get Help – You just don’t have to do it alone. Hire a virtual assistant or someone who can help you accomplish all these goals. If you have a virtual assistant already, start sending things over to them to do. It’s all about the action steps of getting it done.
7) Get Happy – Remember you own your business for a reason. Enjoy it! Don’t get so caught up in the to do’s and client work to not remember why you are doing this in the first place. Take some time to reflect where you are and just be grateful for being there. Commit to enjoying your business more this year and the rest of all this (the to-dos’, the client work, etc.) will just seem to fall into place.
Can you see how you can do this? You can grow your business. Yes, it will require that you make a commitment to it, but don’t NOT take advantage of that new year feeling. You will be amazed that after a short time, this will be so routine, you won’t even realize that you haven’t been doing it forever.
Diana Ennen is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com and co-author of So You Want To Be a Work-At-Home Mom: A Christian’s Guide to Starting a Home-Based Business with Jill Hart and also VA the Series: Become a Highly Successful Sought After Virtual Assistant (Kelly Poelker). Article is free to be reprinted as long as bio remains.
Monday, January 04, 2010
Small Business Success Telesummit 2010
With each New Year, there’s that heady scent of change in the air… But to breathe in the sweet smell of POSITIVE change, you have to take key steps to create it.
It’s a fast-paced world out there nowadays. So it’s critical to stay a step ahead of your competition. You can’t do that if you don’t stay on top of what’s new.
Embracing business-growing change means getting your marketing house in order and your processes down pat… AND it means learning to use the latest, most forward-looking ways to grow your small business in 2010 (think social media, online PR, and more).
That’s why I’m inviting you to join me for FREE at the Small Business Success Telesummit 2010 in January. Listen in as 12 small business experts (including yours truly!) share our best business-building secrets, AND answer your questions live!
Need a preview? Here’s a sampling of what these experts will be covering (complete with live Q&A phone time so you can ask YOUR questions):
· How to spot REAL opportunities on the Web, and what to do about them
· How small-business owners can bust through roadblocks and shift from overwhelmed to in-control, focused action, and use systems to get crucial and routine work done in the fastest, most effective way
· Understanding how the impression you make on people is the impression they’ll have of your business—learn to make it quite good, and memorable
· Discovering the RIGHT way to ask for work to be completed by a Virtual Assistant when you have a hard-to-describe vision in mind, looking specifically at the magic of good communication
· What you need to know to write a press release TODAY, and how they differ from the ones of yesteryear
· …And plenty more!
This awesome line-up is speaking over three weekdays—and that means at least some of the presentation bound to fit your schedule. Check it out here, and be sure to reserve your spot as phone lines are limited!
We both know that if you want your small business to keep growing (regardless of the darned economy), you need to keep soaking up advice on marketing and running your business more effectively.
So go for it, and join me at Small Business Success Telesummit
I promise it’s going to get your business off to a terrific start in 2010!
Diana Ennen
Virtual Word Publishing