A Publicity VA is a virtual assistant who adds the niche “Publicity” to their VA business. It’s basically working to get more press for your clients. It can be as simple as sending out articles and press releases, to providing more complex services such as creating entire media campaigns and pitching the media. It’s effectively promoting a business, a book, a speaker or coaching program, whatever your clients need that will get them more exposure in the media. To be most effective for your clients, a Publicity Virtual Assistant needs to know how to do it right.
Here are 7 common mistakes Virtual Assistants make in doing PR:
Mistake #1: Not getting enough traction with the releases you write.
• Don’t be a one-pitch wonder. Know that PR takes time and if you only write one release and send it out to one or two places, you won’t see results. Plan an aggressive PR campaign.
• Repurpose your material. Your press release can be made into an article, blog posting, added to a media kit, sent to clients, added to your website, newsletter, Twitter, etc. Social bookmark it as well. Get the most exposure you can.
Mistake #2: Your media is not interesting enough.
• Your release or article needs to address an audience problem. It should be attention grabbing, create curiosity and finally it should entice the reader with a strong reason to continue to read further.
• Make it newsworthy. Talk about why this release would benefit your audience. Make sure to provide value and a solution to your reader, and why your expert information will make their business run better or make their life easier.
Mistake # 3: Not using social media.
• It’s important to do as much as you can with all media you send out. Add all media coverage to your blog, site, newsletter, etc. Also, add a share button so that you can share all the media. Ask friends to Digg it, Tweet it, Facebook it, etc.
• Share other articles and press releases that you find on the industry. This also adds to your rankings and expertise. People will want to read what you find interesting.
Mistake #4: Not doing a keyword search analysis and not using the right keywords.
• Before you send out any releases or articles, do an SEO search first; Google Adwords, Word Tracker, etc. Also look for search topics in Twitter.
• Now see how you can incorporate those keywords into your release, title and summary. Even add keywords to image links when possible.
Mistake #5: Not submitting at the appropriate time.
• Timing is critical. You don’t want to be pitching a business lead when the media is experiencing an influx of other news. Pitch during the slow news spells.
• Be familiar with editorial calendars. Publications routinely write on topics months ahead and often talk about the same topics during the same time frames. Also, know the lead times for magazines and other media.
Mistake #6: Pitching in the wrong format.
• Most media will tell you how they want their material to be sent to them, as an email pitch, a completed form or some other method. The most important thing is to know the different methods and submit the release using correct one.
• Follow the accepted guidelines for writing an article or press release: including overall word count, punctuation, newsworthiness, etc. Using improper format can cause your work to be rejected.
Mistake #7: Not checking the status and rankings
• It’s important to know your client’s Google Status as well as Amazon Page Rankings, etc. This allows you to follow results of the media you submit for your client.
• Also, make sure to check stats when submitting articles and press releases. Have the articles been approved recently? How many hits did they get? This tells you whether you want to do more.
Adding publicity as a niche can be exciting and rewarding for a virtual assistant. The key is to learn as much as you can about the field so you can offer top-notch services. Understanding these common mistakes will help you to fine-tune your expertise and allow you to provide your clients with the quality of service they need to promote their business or products.
Diana Ennen and Kelly Poelker are the co-authors of numerous books including Virtual Assistant - The Series: Become a Highly Successful, Sought After VA and accompanying Virtual Assistant - The Series Workbook, and Virtual Assistant - The Series: Working Virtually, A Guide to Working Remotely as an Employee. Stop by their site for complete information on starting your own VA business http://www.vatheseries.com. Article is free to be reprinted as long as the author’s bio remains intact.
Showing posts with label publicity VA. Show all posts
Showing posts with label publicity VA. Show all posts
Friday, March 01, 2013
Monday, June 14, 2010
Publicity Virtual Assistant Free Class
Dear Diana,
I'm so excited about the upcoming Publicity Virtual Assistant Summer Success Series
http://www.virtualwordpublishing.com/tips.html
It all starts with a FREE Call on June 15th at 2:00 EST. All sessions will be recorded)
* 5 Top Things You Need to do NOW to get More PR
*3 Pitching Secrets
* 1 Top Mistake I see Most Make
Call in #1-402-237-6812
Access Code - 36213621#
Here's the recording!
Then on June 22nd we have our First Official Call. I'm going to pull all the stops to show you how to get more PR.
Session #1 -- You need a marketing plan. Steps to build your marketing plan and decide what would work best for your particular business (and why) (June 22nd) 2:00 EST
Session #2 - How to write articles, press releases, blogs, etc., that work and get you and your clients on Google's First Page. (Including some SEO secrets.) (June 29th, 2:00 EST)
Session #3 - Pitching the Media - Do's and Don'ts for Success. What to pitch makes all the difference. I'll show you how to pitch. What to do ... What not to do. Pitching HARO and Profnet - (July 6th 2:00 EST)
Session #4 - Social Media / Social Book Marketing / Etc. How to use it for your success. (July 13th, 2:00 EST)
Session #5 - Review of your media. Questions & Answers - (July 20th, 2:00 EST)
All of this and MORE for only $99.00
Early Bird Special -- Sign up by June 18th -- $69.00
Publicity VA Success Series
Email me for details ... diana@virtualwordpublishing.com
I'm so excited about the upcoming Publicity Virtual Assistant Summer Success Series
http://www.virtualwordpublishing.com/tips.html
It all starts with a FREE Call on June 15th at 2:00 EST. All sessions will be recorded)
* 5 Top Things You Need to do NOW to get More PR
*3 Pitching Secrets
* 1 Top Mistake I see Most Make
Call in #1-402-237-6812
Access Code - 36213621#
Here's the recording!
Then on June 22nd we have our First Official Call. I'm going to pull all the stops to show you how to get more PR.
Session #1 -- You need a marketing plan. Steps to build your marketing plan and decide what would work best for your particular business (and why) (June 22nd) 2:00 EST
Session #2 - How to write articles, press releases, blogs, etc., that work and get you and your clients on Google's First Page. (Including some SEO secrets.) (June 29th, 2:00 EST)
Session #3 - Pitching the Media - Do's and Don'ts for Success. What to pitch makes all the difference. I'll show you how to pitch. What to do ... What not to do. Pitching HARO and Profnet - (July 6th 2:00 EST)
Session #4 - Social Media / Social Book Marketing / Etc. How to use it for your success. (July 13th, 2:00 EST)
Session #5 - Review of your media. Questions & Answers - (July 20th, 2:00 EST)
All of this and MORE for only $99.00
Early Bird Special -- Sign up by June 18th -- $69.00
Publicity VA Success Series
Email me for details ... diana@virtualwordpublishing.com
Wednesday, July 08, 2009
Publicity Virtual Assistant
I'm a proud Publicity Virtual Assistant. When you type publicity virtual assistant into Google, I'm all over the place. That's GREAT! However, I got to thinking who really types in publicity virtual assistant? Humm .... Dilemma ...
Do you have tips to share on ways to get more attention for those terms ... publicity virtual assistant? Would love to have them.
What's a publicity virtual assistant ... here's my release to explain. Thanks -- Diana Ennen
Book Marketing & Publicity Success Is Achieved with the Right Publicity Virtual Assistant
Margate, FL – (July 2009) Self-publishers and published authors alike often need assistance with the most vital aspect of their book journey, marketing and publicity. Successful authors know that to sell books, you need to do PR. And even more importantly, you need to do a lot of PR. You can’t just put your book on Amazon and send out a press release or two and hope for the masses to come. You need do an aggressive marketing campaign and get out there and promote your hard work. Fortunately, with the help of a Publicity Virtual Assistant it has never been easier.
Publicity Virtual Assistants are virtual assistants who specialize in publicity and marketing. Publicity Virtual Assistants utilize all their expert talents and superb writing abilities for book marketing and promotions, thereby helping authors achieve the success they deserve by providing extensive marketing solutions, innovative publicity campaigns, proofing and editing capabilities, extensive research, administrative support, and so much more.
Diana Ennen, author of Virtual Assistant the Series: Become a Highly Successful Sought After VA states, “Today’s Internet has opened the doors to successful book marketing by Publicity Virtual Assistants. Being able to send press releases and articles to a targeted group is priceless and knowing how to effectively research to find that group is even more beneficial. The virtual assistant is already well versed on the Internet and well aware of how to find the right connections. Plus, with the increase in social networking, the virtual assistant is able to make their client known in the right places. It’s a matter of knowing what to do and where to do it that sets us apart.”
Publicity virtual assistants are especially beneficial for those many first-time authors who are overwhelmed with the publishing process. By partnering with a Publicity Virtual Assistant, the stress of having to know it all is drastically reduced and the author can rely on their PVA to take over and implement much of the publicity campaign.
If you are in need of a Publicity Virtual Assistant, stop by today at http://www.virtualwordpublishing.com for additional information. Also, if you are interested in learning more about becoming a publicity virtual assistant, contact Ennen directly at diana@virtualwordpublishing.com. Ennen will be speaking this July in the 2009 VAvirtuosos Seminar Series http://tinyurl.com/
Do you have tips to share on ways to get more attention for those terms ... publicity virtual assistant? Would love to have them.
What's a publicity virtual assistant ... here's my release to explain. Thanks -- Diana Ennen
Book Marketing & Publicity Success Is Achieved with the Right Publicity Virtual Assistant
Margate, FL – (July 2009) Self-publishers and published authors alike often need assistance with the most vital aspect of their book journey, marketing and publicity. Successful authors know that to sell books, you need to do PR. And even more importantly, you need to do a lot of PR. You can’t just put your book on Amazon and send out a press release or two and hope for the masses to come. You need do an aggressive marketing campaign and get out there and promote your hard work. Fortunately, with the help of a Publicity Virtual Assistant it has never been easier.
Publicity Virtual Assistants are virtual assistants who specialize in publicity and marketing. Publicity Virtual Assistants utilize all their expert talents and superb writing abilities for book marketing and promotions, thereby helping authors achieve the success they deserve by providing extensive marketing solutions, innovative publicity campaigns, proofing and editing capabilities, extensive research, administrative support, and so much more.
Diana Ennen, author of Virtual Assistant the Series: Become a Highly Successful Sought After VA states, “Today’s Internet has opened the doors to successful book marketing by Publicity Virtual Assistants. Being able to send press releases and articles to a targeted group is priceless and knowing how to effectively research to find that group is even more beneficial. The virtual assistant is already well versed on the Internet and well aware of how to find the right connections. Plus, with the increase in social networking, the virtual assistant is able to make their client known in the right places. It’s a matter of knowing what to do and where to do it that sets us apart.”
Publicity virtual assistants are especially beneficial for those many first-time authors who are overwhelmed with the publishing process. By partnering with a Publicity Virtual Assistant, the stress of having to know it all is drastically reduced and the author can rely on their PVA to take over and implement much of the publicity campaign.
If you are in need of a Publicity Virtual Assistant, stop by today at http://www.virtualwordpublishing.com for additional information. Also, if you are interested in learning more about becoming a publicity virtual assistant, contact Ennen directly at diana@virtualwordpublishing.com. Ennen will be speaking this July in the 2009 VAvirtuosos Seminar Series http://tinyurl.com/
Wednesday, February 11, 2009
Virtual Assistants Mentioned in Wall Street Journal
Hi!
We are thrilled that our press release on surviving the unemployment crisis by becoming a virtual assistant to either supplement your income or start a business was featured in the Wall Street Journal. http://tinyurl.com/dxxyfn -- even mentions our book, VA the Series! Yeah us!!
Thanks!
Diana Ennen, Virtual Word Publishing, www.virtualwordpublishing.com
We are thrilled that our press release on surviving the unemployment crisis by becoming a virtual assistant to either supplement your income or start a business was featured in the Wall Street Journal. http://tinyurl.com/dxxyfn -- even mentions our book, VA the Series! Yeah us!!
Thanks!
Diana Ennen, Virtual Word Publishing, www.virtualwordpublishing.com
Thursday, August 21, 2008
Publicity and Marketing Seminar Today
Today is the DAY ... Join me as I talk PR. As many of you know I got on the Channel 4 News last week. Also, recently in the last few months I've been in Publix's Fall Magazine (available at stores now), Miami Herald newspaper, Associated Press segment, Family Circle Magazine, etc. And I've gotten my clients in numerous magazines and newspapers as well. (Go to my site to see, www.virtualwordpublishing.com) Join me as I tell how I do it. 2 Amazing Speakers per day. http://tinyurl.com/6fmzcy Don't miss it!
August 21st – 5:00 P.M EST
Publicity and Marketing By: Diana Ennen
PR Made Easy - Sometimes businesses get so overwhelmed with the concept of having to do publicity and marketing, that they just don’t do it. They build exceptional businesses with top of line products and services, yet miss the magic because they leave out this one critical aspect. Not anymore. I’m going to show you the EASY, SIMPLE way to get PR. I’ll break it down into concise doable steps.
I’ll show you:
How to pitch
Where to pitch
Who to pitch
Why to pitch
What to pitch
Once you know these basics, simply apply them to all your publicity efforts.
I’ll outline how to create a Killer Press Release that gets results every time. I’ll also touch on the many mistakes businesses make that can jeopardize their entire PR campaign and tell you how to avoid them. I’ll also disclose some of my PR Secrets to success -- the ones that help to get me and my clients into major media magazines and newspapers.
Are you ready to take your business to the next level and beyond? Then join me. You’ll learn to love PR as much as I do. And better yet, your business will grow with every new step you take. That’s when the real fun begins.
August 21st – 5:00 P.M EST
Publicity and Marketing By: Diana Ennen
PR Made Easy - Sometimes businesses get so overwhelmed with the concept of having to do publicity and marketing, that they just don’t do it. They build exceptional businesses with top of line products and services, yet miss the magic because they leave out this one critical aspect. Not anymore. I’m going to show you the EASY, SIMPLE way to get PR. I’ll break it down into concise doable steps.
I’ll show you:
How to pitch
Where to pitch
Who to pitch
Why to pitch
What to pitch
Once you know these basics, simply apply them to all your publicity efforts.
I’ll outline how to create a Killer Press Release that gets results every time. I’ll also touch on the many mistakes businesses make that can jeopardize their entire PR campaign and tell you how to avoid them. I’ll also disclose some of my PR Secrets to success -- the ones that help to get me and my clients into major media magazines and newspapers.
Are you ready to take your business to the next level and beyond? Then join me. You’ll learn to love PR as much as I do. And better yet, your business will grow with every new step you take. That’s when the real fun begins.
Saturday, July 19, 2008
Publicity Virtual Assistants Help Authors Achieve Book Marketing Success
Here's my latest release:
Publicity Virtual Assistants Help Authors Achieve Book Marketing Success
Margate, FL – (July 2008) Self-publishers and published authors alike often need assistance with the most vital aspect of their book journey, marketing and publicity. Successful authors know that to sell books, you need to do PR. And even more importantly, you need to do a lot of PR. You can’t just put your book on Amazon and send out a press release or two and hope for the masses to come. You need do an aggressive marketing campaign and get out there and promote your hard work. Fortunately, with the help of a Publicity Virtual Assistant it’s never been easier.
Publicity Virtual Assistants are virtual assistants who specialize in publicity and marketing. Publicity Virtual Assistants utilize all their expert talents and superb writing abilities for book marketing and promotions, thereby helping authors achieve the success they deserve by providing extensive marketing solutions, innovative publicity campaigns, proofing and editing capabilities, extensive research, administrative support, and so much more.
Diana Ennen, author of Corel WordPerfect Office Ready Virtual Assistant Solution Pack and Virtual Assistant the Series: Become a Highly Successful Sought After VA states, “Today’s Internet has opened the doors to successful book marketing by Publicity Virtual Assistants. Being able to send press releases and articles to a targeted group is priceless and knowing how to effectively research to find that group is even more beneficial. The virtual assistant is already well versed on the Internet and well aware of how to find the right connections. Plus, with the increase in social networking, the virtual assistant is able to make their client known in the right places. It’s a matter of knowing what to do and where to do it that sets us apart.”
Publicity virtual assistants are especially beneficial for those many first-time authors who are overwhelmed with the publishing process. By partnering with a Publicity Virtual Assistant, the stress of having to know it all is drastically reduced and the author can rely on their PVA to take over and implement much of the publicity campaign.
If you are in need of a Publicity Virtual Assistant, stop by today at http://www.virtualwordpublishing.com for additional information. Also, if you are interested in learning more about becoming a publicity virtual assistant, contact Ennen directly at diana@virtualwordpublishing.com. Ennen is hosting a series of teleseminars starting Wednesday June 30th at 2:00 P.M. with Jill Hart, co-host of the highly popular MomCast Live Blog Talk Radio Show. The first teleseminar is on press release writing and article writing, just one area a Publicity Virtual Assistant can help you with.
Publicity Virtual Assistants Help Authors Achieve Book Marketing Success
Margate, FL – (July 2008) Self-publishers and published authors alike often need assistance with the most vital aspect of their book journey, marketing and publicity. Successful authors know that to sell books, you need to do PR. And even more importantly, you need to do a lot of PR. You can’t just put your book on Amazon and send out a press release or two and hope for the masses to come. You need do an aggressive marketing campaign and get out there and promote your hard work. Fortunately, with the help of a Publicity Virtual Assistant it’s never been easier.
Publicity Virtual Assistants are virtual assistants who specialize in publicity and marketing. Publicity Virtual Assistants utilize all their expert talents and superb writing abilities for book marketing and promotions, thereby helping authors achieve the success they deserve by providing extensive marketing solutions, innovative publicity campaigns, proofing and editing capabilities, extensive research, administrative support, and so much more.
Diana Ennen, author of Corel WordPerfect Office Ready Virtual Assistant Solution Pack and Virtual Assistant the Series: Become a Highly Successful Sought After VA states, “Today’s Internet has opened the doors to successful book marketing by Publicity Virtual Assistants. Being able to send press releases and articles to a targeted group is priceless and knowing how to effectively research to find that group is even more beneficial. The virtual assistant is already well versed on the Internet and well aware of how to find the right connections. Plus, with the increase in social networking, the virtual assistant is able to make their client known in the right places. It’s a matter of knowing what to do and where to do it that sets us apart.”
Publicity virtual assistants are especially beneficial for those many first-time authors who are overwhelmed with the publishing process. By partnering with a Publicity Virtual Assistant, the stress of having to know it all is drastically reduced and the author can rely on their PVA to take over and implement much of the publicity campaign.
If you are in need of a Publicity Virtual Assistant, stop by today at http://www.virtualwordpublishing.com for additional information. Also, if you are interested in learning more about becoming a publicity virtual assistant, contact Ennen directly at diana@virtualwordpublishing.com. Ennen is hosting a series of teleseminars starting Wednesday June 30th at 2:00 P.M. with Jill Hart, co-host of the highly popular MomCast Live Blog Talk Radio Show. The first teleseminar is on press release writing and article writing, just one area a Publicity Virtual Assistant can help you with.
Friday, July 18, 2008
I'm Proud to Say I'm a Virtual Assistant
I’M PROUD TO SAY I’M A VIRTUAL ASSISTANT by Diana Ennen
Long, long ago in a land far away (sorry, got carried away), Virtual Assistants were faced with the dilemma of convincing their clients that they were professionals and could do the work at home just as well, OR BETTER, than what was being done at the office. The illusion of a person sitting on a kitchen table with a word processor, soda can, papers spread across the table, had to be smashed. That was then and this is now.
Home-based businesses are now considered a norm and are highly respected as well. We have achieved the recognition and respect among not only our peers, but the professional world that we have long deserved. Technology, the internet, and a lot of hard work and proving our abilities has earned us the reputation that we have today. The reputation of Professional Virtual Assistant. A reputation that we can be proud of. A reputation that we should continually work to achieve and improve upon.
Our home-based offices are often like executive suites at the some of the best business offices in town. We have the latest equipment and we keep it up and running in good working order because we don’t want downtime. We stay connected to other VAs and associations so when new technology or new advancements become available, we are aware of them and can act accordingly. We decorate our offices according to our likes and needs. We value our clients and always want to go above and beyond what is required of us. Therefore, when you come to our home-office you will feel not only the professionalism of a qualified VA, but the personal touch of someone who is there to help make your business succeed.
We are proud, yes. We are virtual assistants who know that we can make a difference. We love what we do. Now if you still wonder if someone from home can do your work, just ask us. We’ll gladly tell you how we can. But don’t be surprised if we continue to tell you a lot more about not only that, but how we can do so much more for you and your business.
Diana Ennen / http://www.virtualwordpublishing.com
....
What about you! Tell us some of your "proud moments in your virtual assistant business." Did you land a new client? Get one of your clients featured in a national magazine? WHAT ... go ahead. Share some of your finest moments.
Long, long ago in a land far away (sorry, got carried away), Virtual Assistants were faced with the dilemma of convincing their clients that they were professionals and could do the work at home just as well, OR BETTER, than what was being done at the office. The illusion of a person sitting on a kitchen table with a word processor, soda can, papers spread across the table, had to be smashed. That was then and this is now.
Home-based businesses are now considered a norm and are highly respected as well. We have achieved the recognition and respect among not only our peers, but the professional world that we have long deserved. Technology, the internet, and a lot of hard work and proving our abilities has earned us the reputation that we have today. The reputation of Professional Virtual Assistant. A reputation that we can be proud of. A reputation that we should continually work to achieve and improve upon.
Our home-based offices are often like executive suites at the some of the best business offices in town. We have the latest equipment and we keep it up and running in good working order because we don’t want downtime. We stay connected to other VAs and associations so when new technology or new advancements become available, we are aware of them and can act accordingly. We decorate our offices according to our likes and needs. We value our clients and always want to go above and beyond what is required of us. Therefore, when you come to our home-office you will feel not only the professionalism of a qualified VA, but the personal touch of someone who is there to help make your business succeed.
We are proud, yes. We are virtual assistants who know that we can make a difference. We love what we do. Now if you still wonder if someone from home can do your work, just ask us. We’ll gladly tell you how we can. But don’t be surprised if we continue to tell you a lot more about not only that, but how we can do so much more for you and your business.
Diana Ennen / http://www.virtualwordpublishing.com
....
What about you! Tell us some of your "proud moments in your virtual assistant business." Did you land a new client? Get one of your clients featured in a national magazine? WHAT ... go ahead. Share some of your finest moments.
Sunday, March 16, 2008
Virtual Assistants Excel in the Publicity and Marketing Niche
We all realize how Virtual Assistants have revolutionized the way we work today. Most businesses now count on their Virtual Assistant the same as they used to count on their secretaries, only so much more. VAs are a prized and respected part of their client’s team, and unlike secretaries, who often were taken for granted, Virtual Assistants are praised for their professionalism and skills. Most businesses today can’t imagine where they would be without their VA. And as the potential for success in a virtual assistant business continues to explode, so does the need for good Virtual Assistants.
Today’s Virtual Assistants need to take pride in their business and also to learn as much as they can about their niche, which is the specialty they have chosen to specialize in. One niche that I highly recommend is to offer publicity and marketing services to clients. This is an area that is growing in leaps and bounds as more and more authors, businesses, and other professionals realize the need to market their business to get good publicity. A business can expand tremendously when hiring a Virtual Assistant to help them spread the word about their products or services. Also, authors today aren’t aware that once they write a book, that’s when the real work begins. They need to get the word out about their book in order for it to be successful. That’s where a good Publicity Virtual Assistant comes in.
Publicity and marketing is thrilling to say the least. There’s such a great rush when your client gets recognized in national magazines, or a TV station wants to do a segment on them and you helped them achieve this success. Or better yet, when your efforts start resulting in substantial increased sales for them. Clients will not only keep using your services, but also tell others about this new positive addition they have to their business. And best yet, you too get to feel that satisfaction as you are helping them achieve their goals.
One of my most successful tips is learning how to effectively use any publicity that a client receives. When clients get national attention in a magazine, newspaper, or TV Segment, or even on a popular website, it’s important to make sure that everyone is aware of this. A press release should immediately go out to announce their accomplishment. This release should be added to their website and also should go to all their local papers, radio stations, and TV networks. Media loves to highlight a success story of their locals, so make sure you get this out there as soon as you can. And you don’t have to wait for the publicity to happen. If your client lands a major TV segment, you can start sending this press out beforehand in order to get more media for when the event happens. You just want to make sure that the client is fairly confident the segment will air. Also, don’t worry if the segment gets bumped back, that often happens as breaking news takes priority. This can almost be a blessing, as then you get to do more publicity before the airdate.
It’s also important to follow-up with the reporters and let them know how much you appreciate the acceptance of your quotes for an article. When you go the extra step to show them your appreciation, they remember you when the next article comes up and they need help with more expert advice. Many reporters work for multiple magazines so one good ally can lead to lots of media exposure. Always keep your PR hat on. Learn to take any situation and turn it into good press for your clients and your business as well. Stay on top of current events and see if you have anything to offer. Whenever a story hits the press that any of my clients would have a connection to, I’ll send it right away. Having press releases already prepared for clients on their business is always a great help. How do you know about these events? Sign up for Google Alerts under the topics of interest and then whenever a story is written, you can follow-up with your press release or article to the reporter. It works! I also use ProfNet from PRNewswire, which allows me to get daily leads from major news outlets. You can also consider PRLeads.
It’s also important to learn how to write a good press release and article and also where to send those. Make sure that your press releases and articles are newsworthy and also something that interests the readers. When I write a release, I always think would I read this release? Would it interest me? If not, I doubt your target audience would be reading it either. Plus, be careful to sound too promotional. You can easily get your message across without sounding like an ad.
Publicity is a great niche for Virtual Assistants. To learn more stop by my site at www.virtualwordpublishing.com or contact me for a free 10 minute call on PR tips or my free PR Informational Package.
**
Diana Ennen is the author of numerous books including Virtual Assistant - The Series, Become a Highly Successful, Sought After VA and accompanying Workbook; Corel Word Perfect Office Ready, Virtual Assistant Solution Pack, and Words From Home, Start, Run and Profit from a Home-Based Word Processing Business. She specializes in publicity and book marketing and is president of Virtual Word Publishing http://www.virtualwordpublishing.com and http://www.virtualassistantstartups.com. Stop by our site for free booklets and reports on business startups.
Today’s Virtual Assistants need to take pride in their business and also to learn as much as they can about their niche, which is the specialty they have chosen to specialize in. One niche that I highly recommend is to offer publicity and marketing services to clients. This is an area that is growing in leaps and bounds as more and more authors, businesses, and other professionals realize the need to market their business to get good publicity. A business can expand tremendously when hiring a Virtual Assistant to help them spread the word about their products or services. Also, authors today aren’t aware that once they write a book, that’s when the real work begins. They need to get the word out about their book in order for it to be successful. That’s where a good Publicity Virtual Assistant comes in.
Publicity and marketing is thrilling to say the least. There’s such a great rush when your client gets recognized in national magazines, or a TV station wants to do a segment on them and you helped them achieve this success. Or better yet, when your efforts start resulting in substantial increased sales for them. Clients will not only keep using your services, but also tell others about this new positive addition they have to their business. And best yet, you too get to feel that satisfaction as you are helping them achieve their goals.
One of my most successful tips is learning how to effectively use any publicity that a client receives. When clients get national attention in a magazine, newspaper, or TV Segment, or even on a popular website, it’s important to make sure that everyone is aware of this. A press release should immediately go out to announce their accomplishment. This release should be added to their website and also should go to all their local papers, radio stations, and TV networks. Media loves to highlight a success story of their locals, so make sure you get this out there as soon as you can. And you don’t have to wait for the publicity to happen. If your client lands a major TV segment, you can start sending this press out beforehand in order to get more media for when the event happens. You just want to make sure that the client is fairly confident the segment will air. Also, don’t worry if the segment gets bumped back, that often happens as breaking news takes priority. This can almost be a blessing, as then you get to do more publicity before the airdate.
It’s also important to follow-up with the reporters and let them know how much you appreciate the acceptance of your quotes for an article. When you go the extra step to show them your appreciation, they remember you when the next article comes up and they need help with more expert advice. Many reporters work for multiple magazines so one good ally can lead to lots of media exposure. Always keep your PR hat on. Learn to take any situation and turn it into good press for your clients and your business as well. Stay on top of current events and see if you have anything to offer. Whenever a story hits the press that any of my clients would have a connection to, I’ll send it right away. Having press releases already prepared for clients on their business is always a great help. How do you know about these events? Sign up for Google Alerts under the topics of interest and then whenever a story is written, you can follow-up with your press release or article to the reporter. It works! I also use ProfNet from PRNewswire, which allows me to get daily leads from major news outlets. You can also consider PRLeads.
It’s also important to learn how to write a good press release and article and also where to send those. Make sure that your press releases and articles are newsworthy and also something that interests the readers. When I write a release, I always think would I read this release? Would it interest me? If not, I doubt your target audience would be reading it either. Plus, be careful to sound too promotional. You can easily get your message across without sounding like an ad.
Publicity is a great niche for Virtual Assistants. To learn more stop by my site at www.virtualwordpublishing.com or contact me for a free 10 minute call on PR tips or my free PR Informational Package.
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Diana Ennen is the author of numerous books including Virtual Assistant - The Series, Become a Highly Successful, Sought After VA and accompanying Workbook; Corel Word Perfect Office Ready, Virtual Assistant Solution Pack, and Words From Home, Start, Run and Profit from a Home-Based Word Processing Business. She specializes in publicity and book marketing and is president of Virtual Word Publishing http://www.virtualwordpublishing.com and http://www.virtualassistantstartups.com. Stop by our site for free booklets and reports on business startups.
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