Friday, May 15, 2009

Virtual Assistant Articles & Press Releases

Happy International Virtual Assistant Day Fellow Virtual Assistants

I'm posting any virtual assistant articles & PR today here. If you have one email me - diana@virtualwordpublishing.com

Prime Admin Solutions, a virtual assistant service, finds cure for ‘Corporate Anorexia’

Oakville, Ontario (CaymanMama.com) — During these tight economic times, companies of all sizes, management teams and salespeople are constantly trying to find a way to cut costs while maintaining productivity and profitability. Often times, cutting back involves scaling down overhead and eliminating staff in favor cutting other “revenue generating” costs.

Unfortunately, most of the positions that are left in the wake of a corporate scale down are administrative assistants and the stress of that workload is felt by remaining employees who soon realize how much they rely on administrative support.

When this happens, high paid professionals end up doing their own administrative work or the remaining administrative assistants are left reprioritize and take on an increased workload. The domino effect can be extremely disruptive and can result in negative consequences like employees calling in “sick” due to stress or leaving their position altogether. This ultimately hurts the bottom line for many companies.

The fact is, companies develop “corporate anorexia”, and it is a slow but certain killer.
Julia Wooster of Prime Admin Solutions, a virtual assistant service, says there is a better option.
Her service helps companies by blending convenience and efficiency; Prime Admin Solutions carries out the administrative duties at a fraction of the cost of a salaried employee, freeing up the full time staff’s schedules.

Prime Admin Solutions Professionals are proficient in:
Formatting Presentations
Completing Reports
Updating Contact Management Systems
Transcriptions

As an added plus, off-site virtual assistant services save money because they decrease the need for overhead, including workstations and equipment.

Virtual assistant clients pay only for what they need, resulting in money savings and overall increased productivity. The result is a win/win situation both for Prime Admin Solutions clients and their clients.

About Prime Admin Solutions:
Prime Admin Solutions, founded in 2007 by Julia Wooster, is a virtual assistant service located in Oakville, Ontario. Technology allows her to deliver services to clients in any location via toll-free fax, telephone, Skype, email and online collaboration systems. Her clients range in size from one-person consultancies to larger businesses. Visit www.primeadminsolutions.com for more information.

Contact Information:
Email: jw@primeadminsolutions.com
Telephone:905-618-0308 or 1-877-701-3332

Friday, May 08, 2009

Mothers Day Special Radio Show

Mother's Day Special: Author Melody Carlson to appear on The CWAHM Network, Friday May 8th

Omaha Nebraska, (May 2009) - Listeners to The CWAHM Network Talk Radio Show are in for a wonderful Mother's Day treat this Friday as renown Christian author Melody Carlson joins them for a special Live broadcast. Carlson will share about her new non-fiction project, Dear Mom. In her new book, Carlson lets moms in on "everything their teenage daughters want them to know but will never tell them." Listeners will have the chance to win one of 5 copies that will be given away.

A little about the book: Raising a teen daughter can be like trying to chart a course underwater. You can drown in an ocean of one-word answers, defensive conversations, and unpredictable outbursts..and never get anywhere. This book helps you cut through murky, deep, uncharted and seemingly unsafe waters so you can hear what your daughter is really trying to tell you.
The CWAHM Network Radio show is produced by Jill Hart, founder of CWAHM.com, a website devoted to Christian work-at-home moms. CWAHM has 15,000+ unique visitors monthly and offers weekly topics on work-at-home issues. The show is co-hosted by Diana Ennen, President of Virtual Word Publishing. VirtualWordPublishing.com specializing in publicity and marketing as well as virtual assistant coaching. The weekly show was created for all parents who have the desire to work from home. Hart states, "Helping moms find better ways to connect with their kids and do business better is our primary goal."

Every Tuesday at 11am EST, the live show features Christian entrepreneurs, authors and other inspirational guests. Past guests include Women of Faith's Thelma Wells, self-publishing expert Dan Poynter, organizational expert Marcia Ramsland and author Allison Bottke.

Listeners can tune in for the LIVE special at 11:30 EST, Friday May 8th or listen to the archive anytime at http://blogtalkradio.com/cwahm . Sponsorship opportunities are available by contacting Hart at jill@cwahm.com.

Saturday, May 02, 2009

Social Networking Changed Everything – The New Marketing & PR Model

Here's my new article - Feel free to reprint as long as bio remains. Comments welcome! Thanks!

Social Networking Changed Everything – The New Marketing & PR Model

It’s pretty obvious that the marketing of today has changed. You have newspapers going virtual/web only, Twitter and Facebook replacing postcards and phone calls, and potential clients now being the main target of your press releases as opposed to editors. It’s all changing and to do PR today, you need to change with it. The good news is that it’s never been easier. The bad news, you need to learn a new way to do things. Fortunately, there are tips that can make it easier and I’m here to show you a few.

First, no one can deny the power of social networking. And those that do are just plain wrong. I’ve been in business since 1985 and I liken this to way back when emails became a way of life. Many still contended they wanted to do it the old fashioned way and nothing would beat a letter. (I know it’s hard to even imagine this today.) It wasn’t long until they realized their error, but by then their competition was way ahead of them. Don’t make the same mistake now. You absolutely need to get with it and get on board. I can practically guarantee you within weeks you’ll be hooked and wondering why you ever hesitated. It’s so easy, and the potential so great, you need to start today.

Let’s break it down. Twitter first. Forget all the “I don’t care what they ate for lunch excuses,” that’s where your competition and peers are and you do need to be there too. Sure you do have a few tweeters who will update you on the latest hot dog they ate, but that’s rare. What you do have is more and more businesses networking and connecting with each other in ways never thought possible. It’s also more than just networking back and forth, you can have chats, host events, get more publicity for your articles and press releases & even announce your seminars and radio shows. And that’s not even the half of it. There are entire books written on this, so my first recommendation is to get them. Why struggle and find your way around when you can easily read the tips from those who know exactly what you need to succeed.

Also, while you are getting your feet wet, don’t jump in and start posting and selling and ranting and raving. Take it slow. Sign up, take a sit, remain quiet for a short time and read what others are posting. Follow the leaders in your industry and take advantage of their knowledge. It can almost feel like walking around with them all day and looking over their shoulders for their secrets. What’s cool is they give their tips freely, why wouldn’t you want to take advantage of that? As an example, if someone were looking for information on starting a virtual assistant business or getting publicity for their business, they could follow me at Twitter.com/dianaennen
Now the key many forget is that not only do you need to follow them, you need to listen earnestly to what they are saying. Go to the sites they recommend. Actually do the things they suggest. And most importantly, if you have the opportunity to contribute and honestly have something of importance to say, do! Even if they aren’t following you, once you list their twitter name @name, it will go to them. Best yet, you might get a retreat or even better a RT and follow back. As many say, those are the ultimate compliments.

Now it’s important to learn the social media lingo – Hashtags, Retweets, Fans, Follow Friday, this is just a few of the many names you need to know to do business better. It can be overwhelming. No, in fact it is overwhelming. However, if you keep it simple and take it a step at a time, you can do it. When you see a term you don’t know, look it up right then. Write down your interpretation and do the investigating to find out more about it. Here are just a few to help you on your journey.

What’s a retweet? That’s when you find somone’s information useful and you want to pass it onto your followers. So basically RT (retweet) is good content that you pass on. Many RT just to RT. Don’t be one of them. You know your followers and what they want and need, that’s what you should be RT’ing. We highly recommend signing up for TweetDeck for ease in doing this. A click of a button and you are there.

Next you need to know about Follow Friday. This is definitely one of my favorites. Think of Follow Friday as your day networking at a business get-together, only better. You get to stay in the comfort of your own home, and you get to immediately make the connections, not when you get home with a handful of business cards. Try and plan your week so you can participate. Remember this can be even more effective than a Chamber meeting or an expensive business seminar. So plan a lighter load on Friday whenever possible. You want people to mention you so mention them. Also, don’t just list 20 screens of twitter names that you want people to follow. Tell your followers why they should follow them. What do they offer that your followers would be interested in? Remember to put #followfriday in your posting. (By the way, see that # in followfriday. That’s what is called a hashtag. Cool huh!) And finally, you want people to retweet your followfriday postings, so keep your count to 120 instead of 140 so they can easily do this. In fact, do this for all tips or postings you wanted retweeted.

Finally, try and post on Friday mornings. I don’t know about the rest of you, but I’ll often go down my postings to find those I want to list. I know I want to list them before hand so it’s not that I’m just going down my friends column, but often times I don’t have their information readily available. By posting on Friday you are giving it to them.

Finally, sign up for Trilalerts for your keywords. Start following those of interest. For example, I’m a virtual assistant, so I’ve signed up for virtual assistant updates. Now I can follow other virtual assistants easily. I do the same for Publicity, etc. Who do you want to connect with? That’s who you sign up for. Follow the media. Sign up for Facebook and Twitter for the newspapers and TV stations in your area. Look for business reporters who tweak and follow them. Learn their style and what they are looking for in their articles.

Also, follow some of the owners of the many article and press release directories who tweet. Some of the best are on there and giving away secrets to success left and right.
Facebook is pretty self explanatory. The key here is to spend some time to expand your network. Fortunately you get notices when someone responds to your posts, so try and go and follow-up as soon as you can. However, be careful that you don’t get sidetracked doing this too often. Build relationships. You can have thousands of friends and fans, but can you honestly connect to all of them. I know I sure can’t. Twitter also now allows your tweets to be sent to your Facebook page too. This is definitely a plus. Just make sure that you don’t do this to all of your postings, only the ones you feel would interest your friends on Facebook.

Article Submissions, Press Release Submissions - I also say you need to send out articles and press releases religiously. Many question how some succeed with this and others don’t. What’s the difference? The main thing is that they know what to do. They realize the difference that page ranking can make and don’t waste their time on sites that don’t get results. They sign up for Google Alerts under their keywords and then check out the sites that frequently get spidered. Then they send to those places and add those sites to their database. We do have a fabulous PR informational package that is free to anyone who emails us.

Marketing a business and social networking doesn’t have to be expensive if you just remember to network and use all the tools available to you. In fact, it can be fun as you get to meet new people and develop new ways to sell you and your business. Also, keep in mind if you don’t want to do it yourself, there are excellent qualified pros and virtual assistants available to assist. You don’t need to do it all. You just need to do it!
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Diana Ennen, specializes in publicity and marketing and is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com. Ready to jumpstart your PR campaign, then email her at Diana@virtualwordpublishing.com. Free PR Informational Package available. Twitter – http://www.twitter.com/dianaennen . Article is free to be reprinted as long as bio remains.

Sunday, April 05, 2009

Wake Up and Partner With a Virtual Assistant

Love your comments. Here's Kelly and my latest article. Why do you partner with a Virtual Assistant? Or what should businesses partner with you as a VA?


Wake Up and Partner With a Virtual Assistant

Is your to-do list keeping you up at night? Are you counting tasks rather than sheep to fall asleep? Does this resemble one of your peaceful night’s sleep?

1. Wade through emails - 2. Finalize the presentation for tomorrow’s meeting - 3. Get handouts ready for Wednesday’s meeting - 4. Make follow up calls zzz - 5. Schedule sales meeting zzzzzz - 6. Buy anniversary gift. - 7. Call my kids.zzzzzzzz

If it’s been a long time since you laid your head down on the pillow at night without a care in the world, I assure you – there is hope. You can have sanity and sleep, too.

When business worries and personal commitments get too much, you need to get help. Businesses today are faced with more and more challenges, more work, and also the need to keep up with the latest in social networking. If you’re spending more of your time on administrative tasks, marketing or staying on top of the latest on the web, it’s time to make a change. It’s time to partner with a virtual assistant (VA).

So what exactly is a Virtual Assistant. No, we don’t mean the Veteran’s Administration. And, we are not talking about the state of Virginia. We are talking about a virtual assistant, also known as a VA.

A virtual assistant, or VA, is an independent business professional who among many things, can help busy professionals handle administrative tasks and PR needs so they can focus on growing their business. Utilizing the latest technology your Virtual Assistant, can manage your social networks, write press releases and letters, tweak or create a presentation, make travel arrangements, be your own personal concierge, follow up on trade show leads, handle literature fulfillment, and even prepare your expense and call reports. The possibilities are endless once you start to see how many tasks you really can delegate.

"I don't know what I'd do without my Virtual Assistant. As a sales professional who works out of my home and travels extensively I don't have an on-site staff to keep things moving. I can rely on her to prepare marketing materials, organize my contacts, send out letters, and keep me on track with special projects. Delegating routine tasks and special projects to my Virtual Assistant allows me to spend more time growing the business," says Mark Loudenslager, VP of Sales, Cathay Pigments USA.

Partnering with a virtual assistant affords you the luxury of spending more time in front of your clients and less time behind your desk. Because virtual assistants are independent professionals they come equipped with their own office, their own equipment, the latest software programs, and the know how of running a successful business. They don't, however, come equipped with added expenses like payroll taxes, expensive benefit packages, paid vacations, holiday pay, or "free time" (that you pay for) for talking to co-workers. They're only there when you need them. Sometimes they're even there when you don't think you need them!

Virtual Assistants are also invaluable in helping to keep your business from being lost among its many competitors or overlooked because of lack of professionalism. Amidst the Internet and Social Networking craze, millions of email exchanges, and web and teleconferencing many professionals have literally ‘lost sight’ of their clients. In a day and age where we thrive on customer relationship management, personal sales calls have taken a back seat to technology. Further, today’s economy has forced more layoffs and corporate downsizing, which has impacted the availability of internal support systems and other such resources. The lack of internal resources has forced companies to rely on already overburdened staff to pick up the slack. Staff such as sales people who are now spending more time doing administrative tasks than they are generating sales. Where does the madness end?

It’s time to wake up and get back in the field! Get ahead of the competition and you won’t find yourself saying “Oops, I could have had a VA”

Kelly Poelker and Diana Ennen are successful virtual assistants and co-authors of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After Virtual Assistant and accompanying Virtual Assistant the Series Workbook. Stop by http://www.vatheseries.com for information on starting a virtual assistant business, or contact authors at authors@vatheseries.com if you need a virtual assistant. Article is free to be reprinted as long as bio remains.

Follow us on Twitter: www.twitter.com/DianaEnnen and www.twitter.com/KellyPoelker

Top 10 Tips for Entrepreneurs to Start & Stay in Business

Our newest article -- Please add more tips in our comments. We'd love to have them.

Top 10 Tips for Entrepreneurs to Start and Stay in Business

Starting a new business is such an exciting time in life. You’ve got an idea for a product or service that you know will be a success. All you’ve to do is make it happen. Follow these tips and you’ll be well on your way to entrepreneurship.

1. Find your passion in life - Do some soul searching and make sure that the business you are about to begin is your true passion in life. Why venture into doing something “just because” – make it something you love to do.

2 . Research, research, research - Take the time to do your homework. Find out all that you can about your new business, starting a business, and what kind of competition is out there. Don’t rush in to anything. Your business will only succeed if you are filling a need or a void in the marketplace.

3. Develop a solid business plan - Whether or not you need financing for your business, you still need a business plan. Many people dread this process because they make it out to be a very daunting task. Daunting or not, it’s crucial to your success. A business plan, at minimum, should be an outline of your goals and objectives for the business – attainable and reasonable goals – both strategic and financial. It can be one page, it can be twenty pages – just be sure to do it. Putting the plans that are constantly floating around in your head down on paper will make you accountable. Visit your plan often and make the necessary changes to ensure your success.

4. Develop a solid marketing plan - The marketing plan is an essential part of your business planning. You need to research your competition, analyze your strengths and weaknesses, and identify the risks, opportunities and threats posed by both internal and external factors. In doing so you can easily determine a niche market, the best way to enter the market, and how to best turn your marketing efforts into revenue.

5. Create your USP - Your USP is your Unique Selling Proposition. This is what makes you stand out from the competition. Why should people buy your product or service over the competition? Do you offer the best price? Do you have a superior product? Do you offer the best customer service? Your niche coupled with your USP and a good marketing plan can quickly position you at the forefront of the marketplace – you’ll blow the competition away.

6. Establish your external support system - Starting a business on your own can be overwhelming. Don’t be afraid to ask for assistance when and where you need it. Draw on the resources closest to you such as family and friends. The Internet offers a number of opportunities to establish a system of peers including social networks such as Twitter, Facebook, etc., teleseminars, message boards, and discussion groups. Check out the various online and offline networking groups and associations. Chances are you have a local SBA office, Small Business Development Center, or SCORE office in your area that can be a great source of resources for starting and growing your business.

7. Communicate with your internal support system - Without the support of those closest to you – kids, spouses, moms, dads, significant others – it can be difficult to dedicate the necessary time and resources to developing your business. By communicating your plans, goals and objectives with your internal support system you better your chances of gaining their support and getting them behind your new venture. Keep the communication lines open so that they understand what you’re going through and let them know how they can best be of help to you.

8. Give it time - Rome wasn’t built in a day, nor will your business turn a profit in a day. It takes time to build a successful business. If the phone doesn’t ring today, it will tomorrow. The key is to be ready for when it does ring. Have all the proper systems in place; be prepared to spend a little money to make some money. If one marketing technique isn’t working, try another one until you achieve the results you desire.

9. Take it serious - If you want others to take your business seriously you have to take it serious yourself. You have to give it your all and apply yourself at all times. A successful business can’t be something that you just play around with or consider it a hobby – even the IRS won’t take you seriously.

10. Reward yourself - Be sure to reward yourself for all your successes no matter how big or how small. Sooner or later all of your efforts will begin to pay off. Be proud of yourself and do a little something special just for you – you deserve it!

Kelly Poelker and Diana Ennen are successful virtual assistants and co-authors of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After Virtual Assistant and accompanying Virtual Assistant the Series Workbook, Stop by http://www.vatheseries.com for information on starting a VA business or contact authors at authors@vatheseries.com if you need a virtual assistant. Article is free to be reprinted as long as bio remains.

Virtual Assistant The Series Textbook Review

We just received the most awesome review for our book, Virtual Assistant the Series , where it was used as a textbook for a program for starting a virtual assistant business. Thanks Randi!
*****
Just received a course evaluation for the online virtual assistant class I teach during the spring and fall. There was lots of good feedback from students and I wanted to share the following specific feedback about the textbook:

What aspects of the course did you find most beneficial? Student response: The book was soooo awesome - very informative!

What assisted you most in learning and understanding this course material? Student response: The book.

What aspects of the course did you find most beneficial? Student response: The book and additional web sites Randi gave us.

The main textbook(s) required for this course was clear and helpful. Student response: Strongly Agree - Absolutely, I will continue to use this book, especially trying to set up my virtual assistant business
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Randi Tucker Barr