Friday, December 11, 2009
So thrilled that BrowardNetOnline picked up our holiday marketing article! That's my local community. Fortunately I met them on Twitter. Social networking rocks!
Diana Ennen / Virtual Word Publishing / www.virtualwordpublishing.com
follow me on twitter - www.twitter.com/dianaennen
Tuesday, December 08, 2009
1) Let clients know well in advance your holiday schedule and try and stick with the same schedule if possible year after year. For example, I normally take the same days off each year so my clients know this and can work around it. What I find is that when I do this they know in advance so the few days before I take off I don't get tons of work.
2) Have a subcontractor who can help for a few hours. There's no better feeling than being out there shopping and knowing that the work is still being taken care of. You normally still make money on the work that your subcontractor does and it can alleviate so much stress.
3) Really focus and have a daily to do list. Also, keep track of the time you spend on tasks and write it down. During the holidays time flies by and we don't even realize where the days go. By staying focused you can get so much more accomplished. And with writing down your time, you can see that work is getting done. Watch your emails and only check them so many times a day (this will depend on the type of your business.) One small change can make a huge difference. For example, during the holidays you normally get tons of coupons, which you really want to check out. When you do though, you get sidetracked and don't focus as well. I set up in Outlook a rule so all coupons go into a folder first. That way I'm not tempted to look. And when I do look, all my coupons are together.
Thanks! Diana Ennen/ www.virtualwordpublishing.com
Monday, December 07, 2009
Top 10 Publicity Ideas to Market Your Business This Holiday SeasonThe holidays are upon us. For most business owners that means an increase in sales - or at least it used to. In today's frustrating economy, small and large businesses alike are facing record lows when it comes to sales. Even those in the service industry are seeing less and less clients. So what’s the answer? Think 10? Try these 10 ways to survive and thrive this holiday season.
Top 10 Publicity Ideas to Market Your Business This Holiday Season
1. One great way to boost sales and awareness of your company is to enlist the help of a publicity virtual assistant. These experts specialize in helping you to get more publicity. They can handle everything from writing and sending out press releases to creating entire media campaigns. Let them write better descriptions for your products, find the best keywords to drive traffic there, do research to find where best to locate your target audience, and then finally handle all your PR needs. Publicity virtual assistants take the time to learn their niche and to develop a relationship with their clients so that they can bring amazing results. See, your holiday sales can meet and exceed last year’s sales after all.
2. Do specialized holiday marketing. It’s not too late to take advantage of all that can be done this year to make more sales. Consider having a Black Friday sale or a Cyber Monday sale. Add a contest to your site. Send out postcards and gift certificates.
3. Article & Press Release Writing and Distribution – Article marketing works. It’s a great way to get more exposure for your business and when done right, can result in front page Google rankings, more clients, & lots of sales. Get active and write a press release about your business making a holiday or New Year connection. For example, share how you are giving back during the holidays, any promotions you have, etc.
4. Get speaking -- Set up speaking engagements for the New Year. In January businesses go back to all work, no play after the holidays. It’s a perfect time to get out there and connect with businesses and line up speaking engagements. Also, consider a teleseminar series too.
5. Create a Holiday Blog Tour. If you have products or tips for the holidays, connect with other bloggers. Ask if you can provide some holiday tips. Bloggers are busy this time of year too so they will appreciate the added help. And the best news, you get more exposure.
6. Set up a Google Adword Campaigns – More people are online now because of the holidays. And a lot of those people will be checking out the search engines to find Christmas Gifts. It’s a great time to set up a Google Adword campaign and get that added exposure for your business.
7. Reconnect with ALL your clients and let them know how you appreciate them and perhaps how you can help them with other needs they may not even know you offer. Send a personalized holiday card or greeting. For local clients stop by their office and drop off presents, popcorn tins for the staff and/or their favorite coffee for their afternoon pick-me-up. For potential new clients, drop off a Holiday cup full of wrapped candy with your business card or perhaps get your business name printed on the candy bar.
8. Set up a marketing campaigns designed especially for and around your company or brand. Write down a marketing plan for the year that will focus on brand recognition. Most importantly, make sure your brand represents your company the way it should to your target audience.
9. Update your website. Take a look at your website and see if it is the best that it can be. Pay special attention to your homepage and keywords. Look to the overall appearance, the professionalism of your wording, the explanations explaining the benefits you provide, etc. In fact, everything in your site needs to convince a client to work with you. Now ask yourself, does it do that? Is this something I can be proud of? Too often we throw together a website, just to have it done. Remember this can often be a client’s first impression of you. Is it selling you well?
10. Don’t forget your social networking. Even ½ hour a day can make a considerable difference, Remember to build relationships and share more than sell.
The holidays are a great time to make money, even in this economy. If you’d like additional tips stop by SoYouWantToBeaWahm.com today. Also, share with us your tips for the holidays.
Jill Hart, Founder of Christian Work-at-Home Moms http://www.cwahm.com and Diana Ennen, President of Virtual Word Publishing, http://www.virtualwordpublishing.com have teamed up to write So You Want to Be a Work at Home Mom: A Christian’s Guide to Starting a Home-Based Business http://www.soyouwanttobeawahm.com. Start or expand your business today with their help. Article is free to be reprinted as long as bio remains.
I had the pleasure recently of reviewing High Impact Emails from Template Zone - www.templatezone.com. Following is my review. Also, they have given me several copies that I can provide to businesses who would like to write a review. Please contact me at firstname.lastname@example.org if you are interested. Thanks!
My review of Template Zones - High Impact Email Marketing www.templatezone.com
One of the most important things I've realized in marketing my business and in helping my clients get additional publicity is that you need to stay in contact with those who have contacted you. They have already expressed an interest in you and your services or products, yet might not have made the commitment to buy or use your services. I was never able to fully do this with my business, although I tried several approaches. Finally, I discovered High Impact Email from Template Zone. I needed something that was easy to do, walked me through the steps, and also created a professional and impressive marketing piece. High Impact Email did that and more. I especially loved the variety of templates offered. It allowed me to do more than just send out a newsletter. What was also amazing for me was how easy it was to import my contacts. I believe a lot of people don't market this way for fear it will be time-consuming and difficult. Thankfully, it's none of that. I highly recommend High Impact email for small and large businesses alike. I do believe it will be especially helpful for those who work from home as well.
Diana Ennen, President of Virtual Word Publishing www.virtualwordpublishing.com