Monday, March 23, 2009

Tax Season Is Here - Discover How to Save More & Make More Next Year

Tax Season Is Here – Discover How to Save More & Make More Next Year

It’s tax time now and there’s never been a better opportunity to really look at your itemized deductions. Line by line they will reveal exactly where your hard-earned money was spent last year. After taxes are done and while the receipts are still handy and the deductions clear, take a moment to review your expenses and see where cost savings can be made. We believe you will be amazed at just how much you spend on various expenses. Yes, you have to continue to market, but can you cut back. You definitely need to still buy office supplies and pay those office expenses, but are there ways you can cut back and not feel the effects? With every penny counting these days, it’s time to look at saving money in every way possible.

One area to pay special attention to is your bank charges and merchant accounts fees. We all realize that to make money today its imperative that you offer every form of payment option to your customers, especially credit cards. People want and need the ability to pay for purchases via credit. However, often times the fees associated with those transactions add up substantially. By looking over last year’s fees, you can see how much you spent on your credit card processing plan. Take the time now to review how much you paid out in merchant fees. Are you surprised at the high amount? Do you think you can do better?

Cutting credit card transactions fees is possible and definitely recommended. Look for companies that don’t have hidden fees or minimum monthly requirements. Those extra fees can add on substantially to your monthly charges. Find a company that offers bundled services at a set price. This ensures that there are not numerous itemized expenses that add up at month’s end. Finally, find a company that is reputable and works with small businesses to help them succeed.

Now that you’ve saved money, it’s also important to look at how you can make extra money too. At tax time more than ever, it’s crystal clear just how much you made last year. Often times it can be a sad awakening. Small businesses took a hard hit and it’s evident that a majority did lose money. However, there are ways to take back the power this year and turn things around. There are several ways to do this. One way, as we’ve already mentioned, is to offer clients more payment options. It’s absolutely essential to provide your clients the ability to pay with their credit cards. We all know that in today’s economy, cash flow isn’t as prevalent as in years past and more and more people are reaching for plastic when it comes time to pay. In fact, you can actually lose money when you don’t. For example, let’s say a massage therapist charges $80.00 an hour and does not accept credit cards. Let’s say she misses out on three customers a year because she only took cash.

Now let’s break that down into dollar amounts. $80.00/hr. for three clients that she sees every other month or 6 times a year. 6 x 3 = 18 x $80.00 = $1440 That’s almost $1500 lost and that’s only three clients. Who knows how many clients she actually lost. It could have been a lot more.

Now, how much would the credit card have cost? Let’s go with one program that we are familiar with.

9.99/month x 12 = 119.88
$119.88 + $55.44 (transaction fees) = $175.32 total cost of processing for the year
She lost $1440.00 and it only would have cost her $175.32.
So by not accepting credit cards she actually lost out on $1264.68 of valuable cash flow for her small business.

Another method to make extra income is to make passive income. Passive income adds to a businesses’ bottom line and when effectively used, can make a substantial amount of money for a business. This is especially true if you have a large member base, run or work at an association, or have a large newsletter subscriber base. You already have those interested and invested in you, so the more opportunities you bring to them, the better value you offer. Plus, normally with passive income programs, you are offering a valuable service that your members need. Look for programs that fit in with your target audience and would meet the needs of your members. Don’t just look for programs that would make you money. Look for programs that offer a real benefit. There are partner programs available for practically every business, even those in the credit card processing business. We’d be happy to provide additional information.

You can survive and thrive in these times. You just need to be creative and watch for ways that you can not only make extra money, but save money as well. Make 2009 your best year ever and stop losing money. Make More, Save More. That’s how it should be done.

Cell Charge Inc.,, lets you accept credit cards and have the funds deposited in your bank account automatically. No need for a “swipe” terminal or any computer software to use Cell Charge. An existing telephone or cell phone is all you need to make transactions with us. Cell Charge was recently featured on Eye on America and in USAToday. Contact publicist for media interviews and additional information.

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