Marketing and Publicity Training Program Specifically For Virtual Assistants
Margate, Florida (January, 2010) For the last several years, Cindy Greenway and Tina Forsyth have become known for their elite skills-based training, specifically designed for Virtual Assistants. As Co-Founders and Lead Trainers of Hot Skills VA Training http://www.hotskillsvatraining.com both Greenway and Forsyth want nothing more than to support the Virtual Assistant industry with offering great programs to encourage expertise, great clients and a rewarding business.
“The Virtual Assistant industry is growing tremendously. We’ve seen a big shift over the last two years to where business owners are looking for more specialized support.” says Greenway. “To keep up with the growth, we’ve connected with key experts in various fields to offer top-notch training in various specialty areas. It’s critical that Virtual Assistants keep up with the changing needs of our clients, to best support them and also build a rewarding business for themselves.”
To support this initiative, Greenway and Forsyth have partnered with Marketing and Publicity Specialist Diana Ennen, to offer the only Publicity Specialist Training Program for Virtual Assistants. The 3 week program starts January 25, 2010 and promises to teach critical strategies that Virtual Assistants can implement with their clients to generate publicity.
There are very few Virtual Assistants who specialize in this area yet, there are business owners everywhere desperately seeking a VA who can help them build their expertise and generate publicity.
During this three week program, participants will learn how to:
1. Write and distribute a newsworthy press release so it's posted on the front page of Google almost every time.
2. Write and distribute killer articles so they get noticed by your targeted media and generate attention.
3. Create a professional media kit that gets your client noticed.
4. Pitch to the media - how to effectively connect with the media, including newspapers, TV stations, radio, social media, etc.
5. Avoid the most common mistakes in getting book and product reviews.
This program, in addition to helping virtual assistants add the niche of publicity to their services, will also benefit virtual assistants who are looking to get more publicity for their own business. The PR tips mentioned can be extremely instrumental in helping any virtual assistant take their business to the next level as well.
For more information about the Publicity Specialist program, visit www.HotSkillsVATraining.com
About Hot Virtual Skills Training
HotSkillsVATraining.com was founded by Cindy Greenway and Tina Forsyth. Cindy and Tina offer a combined 15+ years in the Virtual Assistant profession and have worked with prominent online based business owners and marketing professionals.
Wednesday, January 13, 2010
Monday, January 11, 2010
Jumpstart Your Small Business Growth Now!!
What’s one of the most Powerful Ways to Jump-Start Your Small Business Growth?
If you’re like most entrepreneurs, you’ve got your nose to the grindstone all the time. But when you’re always busy working you don’t notice what’s changing in the marketplace, or what’s new that you could be taking advantage of to better market your business. And these days, thanks to the Internet and the economy both of these things are changing at an incredibly fast pace.
So if you’re always busy putting out fires and taking care of clients and customers, you’re likely missing out on one of the most powerful ways to grow your small business… Attending events!
One of the best ways to stay inspired and on top of the latest trends and opportunities is to regularly attend conferences, events and workshops outside of your industry. Because, while reading about the latest and greatest online or in books is great, nothing substitutes for hearing experts speak live about what they’re doing and what’s new.
But let’s face it, spending a few thousand dollars and taking a week off work to go to a conference or seminar isn’t always possible. So I’ve got the next best thing for you!
I’ve been invited to speak as one of 12 small business experts at the upcoming FREE 3-day “Small Business Success Telesummit.” It’s all done by phone, so you can attend every session, or just one or two, from the comfort of your own home or office.
Topics include everything from using social media and other online tools for marketing, creating a more compelling personal bio, mastering in-person networking, how to market your expertise using tips booklets, time-management techniques, outsourcing secrets and more. There’s even a live Q & A segment with the experts at the end of each call.
Here’s a list of all the amazing speakers scheduled for the three-day event:
social media expert Nancy Marmolejo, PR experts Shannon Cherry, Diane Ennen (that's me!) and Nancy Juetten, Time Liberator Susan Lannis, The Tips Booklet Queen Paulette Ensign, Savvy Networker Zita Gustin, Results Coach Leanne Hoagland-Smith, Founder of the HUBstreet social networking site Nancy Fox, New Business Mentor Leah Grant, Internet Marketing Strategist Erin Blaskie, and Practical Marketing Expert Stacy Karacostas. Plus, everyone who registers receives a bonus ebook packed with helpful articles from these experts.
Now you can get the info you need to transform your business without spending a penny or traveling anywhere!
So what are you waiting for? While the event is totally free to attend live, phone lines for the calls are limited. If you’re ready to take your business to the next level go here and register for the Telesummit right away:
What’s the biggest ah-ha moment you’ve had listening in on a teleseminar? Please do share by leaving a comment below…
Monday, January 04, 2010
Small Business Success Telesummit 2010
Join me this January and 11 other experts to jumpstart your 2010 ...
With each New Year, there’s that heady scent of change in the air… But to breathe in the sweet smell of POSITIVE change, you have to take key steps to create it.
It’s a fast-paced world out there nowadays. So it’s critical to stay a step ahead of your competition. You can’t do that if you don’t stay on top of what’s new.
Embracing business-growing change means getting your marketing house in order and your processes down pat… AND it means learning to use the latest, most forward-looking ways to grow your small business in 2010 (think social media, online PR, and more).
That’s why I’m inviting you to join me for FREE at the Small Business Success Telesummit 2010 in January. Listen in as 12 small business experts (including yours truly!) share our best business-building secrets, AND answer your questions live!
Need a preview? Here’s a sampling of what these experts will be covering (complete with live Q&A phone time so you can ask YOUR questions):
· How to spot REAL opportunities on the Web, and what to do about them
· How small-business owners can bust through roadblocks and shift from overwhelmed to in-control, focused action, and use systems to get crucial and routine work done in the fastest, most effective way
· Understanding how the impression you make on people is the impression they’ll have of your business—learn to make it quite good, and memorable
· Discovering the RIGHT way to ask for work to be completed by a Virtual Assistant when you have a hard-to-describe vision in mind, looking specifically at the magic of good communication
· What you need to know to write a press release TODAY, and how they differ from the ones of yesteryear
· …And plenty more!
This awesome line-up is speaking over three weekdays—and that means at least some of the presentation bound to fit your schedule. Check it out here, and be sure to reserve your spot as phone lines are limited!
We both know that if you want your small business to keep growing (regardless of the darned economy), you need to keep soaking up advice on marketing and running your business more effectively.
So go for it, and join me at Small Business Success Telesummit
I promise it’s going to get your business off to a terrific start in 2010!
Diana Ennen
Virtual Word Publishing
Friday, December 11, 2009
10 Ways to Market Your Business This Holiday Season
10 Ways to Market Your Business This Holiday Season
So thrilled that BrowardNetOnline picked up our holiday marketing article! That's my local community. Fortunately I met them on Twitter. Social networking rocks!
Diana Ennen / Virtual Word Publishing / www.virtualwordpublishing.com
follow me on twitter - www.twitter.com/dianaennen
So thrilled that BrowardNetOnline picked up our holiday marketing article! That's my local community. Fortunately I met them on Twitter. Social networking rocks!
Diana Ennen / Virtual Word Publishing / www.virtualwordpublishing.com
follow me on twitter - www.twitter.com/dianaennen
Tuesday, December 08, 2009
Tips for a Stress Free Holiday with Your Business
Here are my tips for a stress-free holiday! I'd love your tips as well, please comment away!
1) Let clients know well in advance your holiday schedule and try and stick with the same schedule if possible year after year. For example, I normally take the same days off each year so my clients know this and can work around it. What I find is that when I do this they know in advance so the few days before I take off I don't get tons of work.
2) Have a subcontractor who can help for a few hours. There's no better feeling than being out there shopping and knowing that the work is still being taken care of. You normally still make money on the work that your subcontractor does and it can alleviate so much stress.
3) Really focus and have a daily to do list. Also, keep track of the time you spend on tasks and write it down. During the holidays time flies by and we don't even realize where the days go. By staying focused you can get so much more accomplished. And with writing down your time, you can see that work is getting done. Watch your emails and only check them so many times a day (this will depend on the type of your business.) One small change can make a huge difference. For example, during the holidays you normally get tons of coupons, which you really want to check out. When you do though, you get sidetracked and don't focus as well. I set up in Outlook a rule so all coupons go into a folder first. That way I'm not tempted to look. And when I do look, all my coupons are together.
Thanks! Diana Ennen/ www.virtualwordpublishing.com
**
1) Let clients know well in advance your holiday schedule and try and stick with the same schedule if possible year after year. For example, I normally take the same days off each year so my clients know this and can work around it. What I find is that when I do this they know in advance so the few days before I take off I don't get tons of work.
2) Have a subcontractor who can help for a few hours. There's no better feeling than being out there shopping and knowing that the work is still being taken care of. You normally still make money on the work that your subcontractor does and it can alleviate so much stress.
3) Really focus and have a daily to do list. Also, keep track of the time you spend on tasks and write it down. During the holidays time flies by and we don't even realize where the days go. By staying focused you can get so much more accomplished. And with writing down your time, you can see that work is getting done. Watch your emails and only check them so many times a day (this will depend on the type of your business.) One small change can make a huge difference. For example, during the holidays you normally get tons of coupons, which you really want to check out. When you do though, you get sidetracked and don't focus as well. I set up in Outlook a rule so all coupons go into a folder first. That way I'm not tempted to look. And when I do look, all my coupons are together.
Thanks! Diana Ennen/ www.virtualwordpublishing.com
**
Monday, December 07, 2009
Top 10 Publicity Ideas to Market Your Business This Holiday Season
It's a great time to do some holiday marketing. Here are some tips we think will help you. Please post yours as well.
Top 10 Publicity Ideas to Market Your Business This Holiday Season
1. One great way to boost sales and awareness of your company is to enlist the help of a publicity virtual assistant. These experts specialize in helping you to get more publicity. They can handle everything from writing and sending out press releases to creating entire media campaigns. Let them write better descriptions for your products, find the best keywords to drive traffic there, do research to find where best to locate your target audience, and then finally handle all your PR needs. Publicity virtual assistants take the time to learn their niche and to develop a relationship with their clients so that they can bring amazing results. See, your holiday sales can meet and exceed last year’s sales after all.
2. Do specialized holiday marketing. It’s not too late to take advantage of all that can be done this year to make more sales. Consider having a Black Friday sale or a Cyber Monday sale. Add a contest to your site. Send out postcards and gift certificates.
3. Article & Press Release Writing and Distribution – Article marketing works. It’s a great way to get more exposure for your business and when done right, can result in front page Google rankings, more clients, & lots of sales. Get active and write a press release about your business making a holiday or New Year connection. For example, share how you are giving back during the holidays, any promotions you have, etc.
4. Get speaking -- Set up speaking engagements for the New Year. In January businesses go back to all work, no play after the holidays. It’s a perfect time to get out there and connect with businesses and line up speaking engagements. Also, consider a teleseminar series too.
5. Create a Holiday Blog Tour. If you have products or tips for the holidays, connect with other bloggers. Ask if you can provide some holiday tips. Bloggers are busy this time of year too so they will appreciate the added help. And the best news, you get more exposure.
6. Set up a Google Adword Campaigns – More people are online now because of the holidays. And a lot of those people will be checking out the search engines to find Christmas Gifts. It’s a great time to set up a Google Adword campaign and get that added exposure for your business.
7. Reconnect with ALL your clients and let them know how you appreciate them and perhaps how you can help them with other needs they may not even know you offer. Send a personalized holiday card or greeting. For local clients stop by their office and drop off presents, popcorn tins for the staff and/or their favorite coffee for their afternoon pick-me-up. For potential new clients, drop off a Holiday cup full of wrapped candy with your business card or perhaps get your business name printed on the candy bar.
8. Set up a marketing campaigns designed especially for and around your company or brand. Write down a marketing plan for the year that will focus on brand recognition. Most importantly, make sure your brand represents your company the way it should to your target audience.
9. Update your website. Take a look at your website and see if it is the best that it can be. Pay special attention to your homepage and keywords. Look to the overall appearance, the professionalism of your wording, the explanations explaining the benefits you provide, etc. In fact, everything in your site needs to convince a client to work with you. Now ask yourself, does it do that? Is this something I can be proud of? Too often we throw together a website, just to have it done. Remember this can often be a client’s first impression of you. Is it selling you well?
10. Don’t forget your social networking. Even ½ hour a day can make a considerable difference, Remember to build relationships and share more than sell.
The holidays are a great time to make money, even in this economy. If you’d like additional tips stop by SoYouWantToBeaWahm.com today. Also, share with us your tips for the holidays.
Jill Hart, Founder of Christian Work-at-Home Moms http://www.cwahm.com and Diana Ennen, President of Virtual Word Publishing, http://www.virtualwordpublishing.com have teamed up to write So You Want to Be a Work at Home Mom: A Christian’s Guide to Starting a Home-Based Business http://www.soyouwanttobeawahm.com. Start or expand your business today with their help. Article is free to be reprinted as long as bio remains.
Top 10 Publicity Ideas to Market Your Business This Holiday Season
The holidays are upon us. For most business owners that means an increase in sales - or at least it used to. In today's frustrating economy, small and large businesses alike are facing record lows when it comes to sales. Even those in the service industry are seeing less and less clients. So what’s the answer? Think 10? Try these 10 ways to survive and thrive this holiday season.Top 10 Publicity Ideas to Market Your Business This Holiday Season
1. One great way to boost sales and awareness of your company is to enlist the help of a publicity virtual assistant. These experts specialize in helping you to get more publicity. They can handle everything from writing and sending out press releases to creating entire media campaigns. Let them write better descriptions for your products, find the best keywords to drive traffic there, do research to find where best to locate your target audience, and then finally handle all your PR needs. Publicity virtual assistants take the time to learn their niche and to develop a relationship with their clients so that they can bring amazing results. See, your holiday sales can meet and exceed last year’s sales after all.
2. Do specialized holiday marketing. It’s not too late to take advantage of all that can be done this year to make more sales. Consider having a Black Friday sale or a Cyber Monday sale. Add a contest to your site. Send out postcards and gift certificates.
3. Article & Press Release Writing and Distribution – Article marketing works. It’s a great way to get more exposure for your business and when done right, can result in front page Google rankings, more clients, & lots of sales. Get active and write a press release about your business making a holiday or New Year connection. For example, share how you are giving back during the holidays, any promotions you have, etc.
4. Get speaking -- Set up speaking engagements for the New Year. In January businesses go back to all work, no play after the holidays. It’s a perfect time to get out there and connect with businesses and line up speaking engagements. Also, consider a teleseminar series too.
5. Create a Holiday Blog Tour. If you have products or tips for the holidays, connect with other bloggers. Ask if you can provide some holiday tips. Bloggers are busy this time of year too so they will appreciate the added help. And the best news, you get more exposure.
6. Set up a Google Adword Campaigns – More people are online now because of the holidays. And a lot of those people will be checking out the search engines to find Christmas Gifts. It’s a great time to set up a Google Adword campaign and get that added exposure for your business.
7. Reconnect with ALL your clients and let them know how you appreciate them and perhaps how you can help them with other needs they may not even know you offer. Send a personalized holiday card or greeting. For local clients stop by their office and drop off presents, popcorn tins for the staff and/or their favorite coffee for their afternoon pick-me-up. For potential new clients, drop off a Holiday cup full of wrapped candy with your business card or perhaps get your business name printed on the candy bar.
8. Set up a marketing campaigns designed especially for and around your company or brand. Write down a marketing plan for the year that will focus on brand recognition. Most importantly, make sure your brand represents your company the way it should to your target audience.
9. Update your website. Take a look at your website and see if it is the best that it can be. Pay special attention to your homepage and keywords. Look to the overall appearance, the professionalism of your wording, the explanations explaining the benefits you provide, etc. In fact, everything in your site needs to convince a client to work with you. Now ask yourself, does it do that? Is this something I can be proud of? Too often we throw together a website, just to have it done. Remember this can often be a client’s first impression of you. Is it selling you well?
10. Don’t forget your social networking. Even ½ hour a day can make a considerable difference, Remember to build relationships and share more than sell.
The holidays are a great time to make money, even in this economy. If you’d like additional tips stop by SoYouWantToBeaWahm.com today. Also, share with us your tips for the holidays.
Jill Hart, Founder of Christian Work-at-Home Moms http://www.cwahm.com and Diana Ennen, President of Virtual Word Publishing, http://www.virtualwordpublishing.com have teamed up to write So You Want to Be a Work at Home Mom: A Christian’s Guide to Starting a Home-Based Business http://www.soyouwanttobeawahm.com. Start or expand your business today with their help. Article is free to be reprinted as long as bio remains.
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