National Be Heard Day is here. AND WE ARE A PART OF IT! How cool is that!! Also, we are giving great bonuses to those who participate including a free 30 minute PR Coaching call & a PR TIPs booklet that literally rocks!
What is Be Heard Day .. The holiday was established in 2005, by publicity pro Shannon Cherry of Be Heard Solutions (www.beheardsolutions.com). She created the holiday to help entrepreneurs – like you - to find their voice, tell their story and be heard by using low-cost marketing tactics to promote their businesses.
And this year, she’s gotten together a great lineup of marketing pros, including me, to give away some of our secrets for free.
All you have to do it go to http://www.BeHeardDay.com
The keys to the kingdom are now yours - so grab those free gifts today.
You’d better hurry, though. This celebration ends on March 20! Go to http://www.BeHeardDay.com
Showing posts with label getting publicity. Show all posts
Showing posts with label getting publicity. Show all posts
Monday, March 08, 2010
Monday, December 07, 2009
Top 10 Publicity Ideas to Market Your Business This Holiday Season
It's a great time to do some holiday marketing. Here are some tips we think will help you. Please post yours as well.
Top 10 Publicity Ideas to Market Your Business This Holiday Season
1. One great way to boost sales and awareness of your company is to enlist the help of a publicity virtual assistant. These experts specialize in helping you to get more publicity. They can handle everything from writing and sending out press releases to creating entire media campaigns. Let them write better descriptions for your products, find the best keywords to drive traffic there, do research to find where best to locate your target audience, and then finally handle all your PR needs. Publicity virtual assistants take the time to learn their niche and to develop a relationship with their clients so that they can bring amazing results. See, your holiday sales can meet and exceed last year’s sales after all.
2. Do specialized holiday marketing. It’s not too late to take advantage of all that can be done this year to make more sales. Consider having a Black Friday sale or a Cyber Monday sale. Add a contest to your site. Send out postcards and gift certificates.
3. Article & Press Release Writing and Distribution – Article marketing works. It’s a great way to get more exposure for your business and when done right, can result in front page Google rankings, more clients, & lots of sales. Get active and write a press release about your business making a holiday or New Year connection. For example, share how you are giving back during the holidays, any promotions you have, etc.
4. Get speaking -- Set up speaking engagements for the New Year. In January businesses go back to all work, no play after the holidays. It’s a perfect time to get out there and connect with businesses and line up speaking engagements. Also, consider a teleseminar series too.
5. Create a Holiday Blog Tour. If you have products or tips for the holidays, connect with other bloggers. Ask if you can provide some holiday tips. Bloggers are busy this time of year too so they will appreciate the added help. And the best news, you get more exposure.
6. Set up a Google Adword Campaigns – More people are online now because of the holidays. And a lot of those people will be checking out the search engines to find Christmas Gifts. It’s a great time to set up a Google Adword campaign and get that added exposure for your business.
7. Reconnect with ALL your clients and let them know how you appreciate them and perhaps how you can help them with other needs they may not even know you offer. Send a personalized holiday card or greeting. For local clients stop by their office and drop off presents, popcorn tins for the staff and/or their favorite coffee for their afternoon pick-me-up. For potential new clients, drop off a Holiday cup full of wrapped candy with your business card or perhaps get your business name printed on the candy bar.
8. Set up a marketing campaigns designed especially for and around your company or brand. Write down a marketing plan for the year that will focus on brand recognition. Most importantly, make sure your brand represents your company the way it should to your target audience.
9. Update your website. Take a look at your website and see if it is the best that it can be. Pay special attention to your homepage and keywords. Look to the overall appearance, the professionalism of your wording, the explanations explaining the benefits you provide, etc. In fact, everything in your site needs to convince a client to work with you. Now ask yourself, does it do that? Is this something I can be proud of? Too often we throw together a website, just to have it done. Remember this can often be a client’s first impression of you. Is it selling you well?
10. Don’t forget your social networking. Even ½ hour a day can make a considerable difference, Remember to build relationships and share more than sell.
The holidays are a great time to make money, even in this economy. If you’d like additional tips stop by SoYouWantToBeaWahm.com today. Also, share with us your tips for the holidays.
Jill Hart, Founder of Christian Work-at-Home Moms http://www.cwahm.com and Diana Ennen, President of Virtual Word Publishing, http://www.virtualwordpublishing.com have teamed up to write So You Want to Be a Work at Home Mom: A Christian’s Guide to Starting a Home-Based Business http://www.soyouwanttobeawahm.com. Start or expand your business today with their help. Article is free to be reprinted as long as bio remains.
Top 10 Publicity Ideas to Market Your Business This Holiday Season
The holidays are upon us. For most business owners that means an increase in sales - or at least it used to. In today's frustrating economy, small and large businesses alike are facing record lows when it comes to sales. Even those in the service industry are seeing less and less clients. So what’s the answer? Think 10? Try these 10 ways to survive and thrive this holiday season.Top 10 Publicity Ideas to Market Your Business This Holiday Season
1. One great way to boost sales and awareness of your company is to enlist the help of a publicity virtual assistant. These experts specialize in helping you to get more publicity. They can handle everything from writing and sending out press releases to creating entire media campaigns. Let them write better descriptions for your products, find the best keywords to drive traffic there, do research to find where best to locate your target audience, and then finally handle all your PR needs. Publicity virtual assistants take the time to learn their niche and to develop a relationship with their clients so that they can bring amazing results. See, your holiday sales can meet and exceed last year’s sales after all.
2. Do specialized holiday marketing. It’s not too late to take advantage of all that can be done this year to make more sales. Consider having a Black Friday sale or a Cyber Monday sale. Add a contest to your site. Send out postcards and gift certificates.
3. Article & Press Release Writing and Distribution – Article marketing works. It’s a great way to get more exposure for your business and when done right, can result in front page Google rankings, more clients, & lots of sales. Get active and write a press release about your business making a holiday or New Year connection. For example, share how you are giving back during the holidays, any promotions you have, etc.
4. Get speaking -- Set up speaking engagements for the New Year. In January businesses go back to all work, no play after the holidays. It’s a perfect time to get out there and connect with businesses and line up speaking engagements. Also, consider a teleseminar series too.
5. Create a Holiday Blog Tour. If you have products or tips for the holidays, connect with other bloggers. Ask if you can provide some holiday tips. Bloggers are busy this time of year too so they will appreciate the added help. And the best news, you get more exposure.
6. Set up a Google Adword Campaigns – More people are online now because of the holidays. And a lot of those people will be checking out the search engines to find Christmas Gifts. It’s a great time to set up a Google Adword campaign and get that added exposure for your business.
7. Reconnect with ALL your clients and let them know how you appreciate them and perhaps how you can help them with other needs they may not even know you offer. Send a personalized holiday card or greeting. For local clients stop by their office and drop off presents, popcorn tins for the staff and/or their favorite coffee for their afternoon pick-me-up. For potential new clients, drop off a Holiday cup full of wrapped candy with your business card or perhaps get your business name printed on the candy bar.
8. Set up a marketing campaigns designed especially for and around your company or brand. Write down a marketing plan for the year that will focus on brand recognition. Most importantly, make sure your brand represents your company the way it should to your target audience.
9. Update your website. Take a look at your website and see if it is the best that it can be. Pay special attention to your homepage and keywords. Look to the overall appearance, the professionalism of your wording, the explanations explaining the benefits you provide, etc. In fact, everything in your site needs to convince a client to work with you. Now ask yourself, does it do that? Is this something I can be proud of? Too often we throw together a website, just to have it done. Remember this can often be a client’s first impression of you. Is it selling you well?
10. Don’t forget your social networking. Even ½ hour a day can make a considerable difference, Remember to build relationships and share more than sell.
The holidays are a great time to make money, even in this economy. If you’d like additional tips stop by SoYouWantToBeaWahm.com today. Also, share with us your tips for the holidays.
Jill Hart, Founder of Christian Work-at-Home Moms http://www.cwahm.com and Diana Ennen, President of Virtual Word Publishing, http://www.virtualwordpublishing.com have teamed up to write So You Want to Be a Work at Home Mom: A Christian’s Guide to Starting a Home-Based Business http://www.soyouwanttobeawahm.com. Start or expand your business today with their help. Article is free to be reprinted as long as bio remains.
Monday, November 16, 2009
Public Relations 101 - You Need a Publicity Virtual Assistant to Market Your Business
Hi
Here's my latest article on PR! Would love your comments.
Public Relations 101 - You Need a Publicity Virtual Assistant to Market Your Business
In today’s trying economy, it is extremely difficult to succeed. Small businesses and large businesses alike are facing record lows when it comes to sales. Even those in the service industry are seeing less and less clients sign up. So what’s the answer? Easy, hire a publicity virtual assistant to help with all your PR needs.
A publicity virtual assistant specializes in helping clients get more PR. They can handle everything from writing and sending out press releases to creating entire media campaigns. Their clients include authors, small businesses, online businesses, membership sites, coaches, etc. Any business that can use more publicity and marketing can benefit with a publicity virtual assistant.
Publicity virtual assistants take the time to learn their niche and to develop a relationship with their clients so that they can bring amazing results. Here are just a few of the tasks a publicity virtual assistant can help with.
Holiday marketing – A publicity virtual assistant can handle your entire holiday marketing campaign. It’s not too late to take advantage of all that can be done this year to make more sales. From social networking to writing and sending out promotional materials, a publicity virtual assistant will implement a plan unique for your business.
Article & Press Release Writing and Distribution – Article marketing works. It’s a great way to get more exposure for your business and when done right, can result in front page Google rankings, more clients, & lots of sales. Your publicity assistant can not only write your articles and releases for you, but they can help distribute them out to get the best results. Most already have a database of the best places to submit to. So turn it all over and sit back and reap the rewards.
Author Assistance - For authors, a publicity virtual assistant can help sell more books, set up speaking and book signings, create a blog tour, compose your media kit and promotional materials, etc. Even those looking to find a publisher can work with a Publicity VA and get that professional edge they need to succeed.
Google Adword Campaigns - Let your publicity virtual assistant set up your Google Adword campaign. You can benefit with added exposure, but also with the ability to see what keywords truly would bring in the best results.
Online Marketing - Need to get more press for your online shop, then look no further. A publicity virtual assistant can handle everything for you. Let them write better descriptions for your products, find the best keywords to drive traffic there, do research to find where best to locate your target audience, and then finally handle all your PR needs.
With the right publicity virtual assistant on your side, you can finally see the results you’ve been hoping for. If you need a publicity virtual assistant, stop by VirtualWordPublishing.com today.
You can also learn more about becoming a publicity virtual assistant there as well.
Diana Ennen specializes in publicity and marketing and is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com. Let her handle all your PR needs, large or small. She’s also the author of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After VA and So You Want to Be a Work-at-Home Mom: A Christian’s Guide to Starting a Home-Based Business. Articles are free to be reprinted as long as bio remains.
Here's my latest article on PR! Would love your comments.
Public Relations 101 - You Need a Publicity Virtual Assistant to Market Your Business
In today’s trying economy, it is extremely difficult to succeed. Small businesses and large businesses alike are facing record lows when it comes to sales. Even those in the service industry are seeing less and less clients sign up. So what’s the answer? Easy, hire a publicity virtual assistant to help with all your PR needs.
A publicity virtual assistant specializes in helping clients get more PR. They can handle everything from writing and sending out press releases to creating entire media campaigns. Their clients include authors, small businesses, online businesses, membership sites, coaches, etc. Any business that can use more publicity and marketing can benefit with a publicity virtual assistant.
Publicity virtual assistants take the time to learn their niche and to develop a relationship with their clients so that they can bring amazing results. Here are just a few of the tasks a publicity virtual assistant can help with.
Holiday marketing – A publicity virtual assistant can handle your entire holiday marketing campaign. It’s not too late to take advantage of all that can be done this year to make more sales. From social networking to writing and sending out promotional materials, a publicity virtual assistant will implement a plan unique for your business.
Article & Press Release Writing and Distribution – Article marketing works. It’s a great way to get more exposure for your business and when done right, can result in front page Google rankings, more clients, & lots of sales. Your publicity assistant can not only write your articles and releases for you, but they can help distribute them out to get the best results. Most already have a database of the best places to submit to. So turn it all over and sit back and reap the rewards.
Author Assistance - For authors, a publicity virtual assistant can help sell more books, set up speaking and book signings, create a blog tour, compose your media kit and promotional materials, etc. Even those looking to find a publisher can work with a Publicity VA and get that professional edge they need to succeed.
Google Adword Campaigns - Let your publicity virtual assistant set up your Google Adword campaign. You can benefit with added exposure, but also with the ability to see what keywords truly would bring in the best results.
Online Marketing - Need to get more press for your online shop, then look no further. A publicity virtual assistant can handle everything for you. Let them write better descriptions for your products, find the best keywords to drive traffic there, do research to find where best to locate your target audience, and then finally handle all your PR needs.
With the right publicity virtual assistant on your side, you can finally see the results you’ve been hoping for. If you need a publicity virtual assistant, stop by VirtualWordPublishing.com today.
You can also learn more about becoming a publicity virtual assistant there as well.
Diana Ennen specializes in publicity and marketing and is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com. Let her handle all your PR needs, large or small. She’s also the author of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After VA and So You Want to Be a Work-at-Home Mom: A Christian’s Guide to Starting a Home-Based Business. Articles are free to be reprinted as long as bio remains.
Tuesday, May 19, 2009
Speaking at the Summer Speaker Series
I’m delighted to be speaking at the Summer Speaker Series - May 22, 1:00 p.m. Amazing speakers
http://www.marketerschoice.com/app/?Clk=3019315
New PR — Everything You Need for Great PR Today with Diana Ennen — 1:00 PM Eastern
Getting publicity today is different than it was even a year ago. To succeed you need to learn all you can on what works, and what doesn’t. We’ll provide a step-by-step approach to social networking, creating and submitting press releases online and off, and how to brand your business in all you do.
If you’re looking to get more exposure for your business, then you need to join me. Also, if you feel like you’re always two steps behind with social networking, we’ll give you some of the tips to keep you on top of things. It’s easy once you know how and that’s exactly what you’ll learn. Finally a few of my PR Secrets that have gotten our business featured in some of the major magazines and newspapers and CBS4 news.
http://www.marketerschoice.com/app/?Clk=3019315
New PR — Everything You Need for Great PR Today with Diana Ennen — 1:00 PM Eastern
Getting publicity today is different than it was even a year ago. To succeed you need to learn all you can on what works, and what doesn’t. We’ll provide a step-by-step approach to social networking, creating and submitting press releases online and off, and how to brand your business in all you do.
If you’re looking to get more exposure for your business, then you need to join me. Also, if you feel like you’re always two steps behind with social networking, we’ll give you some of the tips to keep you on top of things. It’s easy once you know how and that’s exactly what you’ll learn. Finally a few of my PR Secrets that have gotten our business featured in some of the major magazines and newspapers and CBS4 news.
Friday, October 31, 2008
The Great Online Networking Extravagenza
The Great Online Networking Extravagaza http://cwahm.com/wordpress/holidaycontest/
has been a huge success! This event was sponsored by Jill Hart (cwahm.com) and Diana Ennen of (virtualwordpublishing.com). And there's still time to get involved. If you'd like to do a 5 minute podcast, email me at diana@virtualwordpublishing.com. Also, we are still looking for contest donations.
We encourage you to listen to these dynamic guests. This week Samantha Ettus was featured in USA Weekend and Jill Boehler had an entire one page devoted to her products, Chilly Jilly in Woman's World. We have the best of the best.
Samantha Ettus - Click Here for Interviewwww.expertsmedia.comTopic: Experts' Guide to Doing Things Faster
Allison Babb - Click Here for Interviewwww.GreatSmallBusinessAdvice.comTopic: Marketing and building your small business.
Angie A. Swartz - Click Here for Interviewwww.SixFigureMomsClub.comTopic:Group of Moms who have left Corporate America to raise their kids.
Babs Bell Hajdusiewicz - Click Here for Interviewwww.ilikeme.comTopic:Children's books and writing.
Terence J. Noonan - Click Here for Interviewhttp://starringyou.comTopic:How to get yourself and your business on TV.
Stacey Kannenberg - Click Here for Interviewwww.cedarvalleypublishing.comTopic:Running a publishing company, writing for children.
Joe Sturniolo - Click Here for Interviewwww.ROARawakenings.com Topic:Building your small business, ROAR strategies.
Michelle PrattLienhart - Click Here for Interviewwww.jbjustbe.com Topic: Starting a small business, creating a unique product.
Summer Bellessa - Click Here for Interviewelizamagazine.com Topic: Starting/running a magazine publishing business (Eliza is a Family Friendly Fashion Mag.
Vivian Eisenecher - Click Here for Interviewwww.recoveringme.com Topic: Recovering from alcoholism and finding joy in the Lord.
Lisa Gooder - Click Here for Interviewwww.associatedcontent.com Topic:Writing, publishing and getting paid on AC.
Stephanie White - Click Here for Interviewwww.BecomeBeauty.com Topic: Running a cosmetics company.
Krista Dunk - Click Here for Interviewwww.NWweddingplace.com, www.KBWomen.comTopic: Running a small business and finding other likeminded moms to connect with.
Dara Blaker - Click Here for Interviewwww.mightymiraclemist.comTopic: Starting a small business, creating a unique product.
Dena Dyer - Click Here for Interviewwww.denadyer.comTopic: Finding the time to write/work as a busy mom. Joseph Russo - Click Here for Interviewwww.AmericasBestAgent.com Topic: Selling a house in these scary times.
Jill Boehler - Click Here for Interviewhttp://www.ChillyJilly.comTopic: Starting a small business, creating a unique product.
Debi Silber - Click Here for Interviewhttp://www.lifestylefitnessinc.comTopic: Starting a small business, creating a unique service just for moms.
Bette Fetter - Click Here for Interviewwww.youngrembrandts.comTopic: Starting a small business from your kitchen table.
Larry Randolph - Click Here for Interview Topic: Founder of Rich Beginnings.
Doree Lewak - Click Here for Interview Topic: Being single, dealing with single friends.
has been a huge success! This event was sponsored by Jill Hart (cwahm.com) and Diana Ennen of (virtualwordpublishing.com). And there's still time to get involved. If you'd like to do a 5 minute podcast, email me at diana@virtualwordpublishing.com. Also, we are still looking for contest donations.
We encourage you to listen to these dynamic guests. This week Samantha Ettus was featured in USA Weekend and Jill Boehler had an entire one page devoted to her products, Chilly Jilly in Woman's World. We have the best of the best.
Samantha Ettus - Click Here for Interviewwww.expertsmedia.comTopic: Experts' Guide to Doing Things Faster
Allison Babb - Click Here for Interviewwww.GreatSmallBusinessAdvice.comTopic: Marketing and building your small business.
Angie A. Swartz - Click Here for Interviewwww.SixFigureMomsClub.comTopic:Group of Moms who have left Corporate America to raise their kids.
Babs Bell Hajdusiewicz - Click Here for Interviewwww.ilikeme.comTopic:Children's books and writing.
Terence J. Noonan - Click Here for Interviewhttp://starringyou.comTopic:How to get yourself and your business on TV.
Stacey Kannenberg - Click Here for Interviewwww.cedarvalleypublishing.comTopic:Running a publishing company, writing for children.
Joe Sturniolo - Click Here for Interviewwww.ROARawakenings.com Topic:Building your small business, ROAR strategies.
Michelle PrattLienhart - Click Here for Interviewwww.jbjustbe.com Topic: Starting a small business, creating a unique product.
Summer Bellessa - Click Here for Interviewelizamagazine.com Topic: Starting/running a magazine publishing business (Eliza is a Family Friendly Fashion Mag.
Vivian Eisenecher - Click Here for Interviewwww.recoveringme.com Topic: Recovering from alcoholism and finding joy in the Lord.
Lisa Gooder - Click Here for Interviewwww.associatedcontent.com Topic:Writing, publishing and getting paid on AC.
Stephanie White - Click Here for Interviewwww.BecomeBeauty.com Topic: Running a cosmetics company.
Krista Dunk - Click Here for Interviewwww.NWweddingplace.com, www.KBWomen.comTopic: Running a small business and finding other likeminded moms to connect with.
Dara Blaker - Click Here for Interviewwww.mightymiraclemist.comTopic: Starting a small business, creating a unique product.
Dena Dyer - Click Here for Interviewwww.denadyer.comTopic: Finding the time to write/work as a busy mom. Joseph Russo - Click Here for Interviewwww.AmericasBestAgent.com Topic: Selling a house in these scary times.
Jill Boehler - Click Here for Interviewhttp://www.ChillyJilly.comTopic: Starting a small business, creating a unique product.
Debi Silber - Click Here for Interviewhttp://www.lifestylefitnessinc.comTopic: Starting a small business, creating a unique service just for moms.
Bette Fetter - Click Here for Interviewwww.youngrembrandts.comTopic: Starting a small business from your kitchen table.
Larry Randolph - Click Here for Interview Topic: Founder of Rich Beginnings.
Doree Lewak - Click Here for Interview Topic: Being single, dealing with single friends.
Thursday, August 21, 2008
Publicity and Marketing Seminar Today
Today is the DAY ... Join me as I talk PR. As many of you know I got on the Channel 4 News last week. Also, recently in the last few months I've been in Publix's Fall Magazine (available at stores now), Miami Herald newspaper, Associated Press segment, Family Circle Magazine, etc. And I've gotten my clients in numerous magazines and newspapers as well. (Go to my site to see, www.virtualwordpublishing.com) Join me as I tell how I do it. 2 Amazing Speakers per day. http://tinyurl.com/6fmzcy Don't miss it!
August 21st – 5:00 P.M EST
Publicity and Marketing By: Diana Ennen
PR Made Easy - Sometimes businesses get so overwhelmed with the concept of having to do publicity and marketing, that they just don’t do it. They build exceptional businesses with top of line products and services, yet miss the magic because they leave out this one critical aspect. Not anymore. I’m going to show you the EASY, SIMPLE way to get PR. I’ll break it down into concise doable steps.
I’ll show you:
How to pitch
Where to pitch
Who to pitch
Why to pitch
What to pitch
Once you know these basics, simply apply them to all your publicity efforts.
I’ll outline how to create a Killer Press Release that gets results every time. I’ll also touch on the many mistakes businesses make that can jeopardize their entire PR campaign and tell you how to avoid them. I’ll also disclose some of my PR Secrets to success -- the ones that help to get me and my clients into major media magazines and newspapers.
Are you ready to take your business to the next level and beyond? Then join me. You’ll learn to love PR as much as I do. And better yet, your business will grow with every new step you take. That’s when the real fun begins.
August 21st – 5:00 P.M EST
Publicity and Marketing By: Diana Ennen
PR Made Easy - Sometimes businesses get so overwhelmed with the concept of having to do publicity and marketing, that they just don’t do it. They build exceptional businesses with top of line products and services, yet miss the magic because they leave out this one critical aspect. Not anymore. I’m going to show you the EASY, SIMPLE way to get PR. I’ll break it down into concise doable steps.
I’ll show you:
How to pitch
Where to pitch
Who to pitch
Why to pitch
What to pitch
Once you know these basics, simply apply them to all your publicity efforts.
I’ll outline how to create a Killer Press Release that gets results every time. I’ll also touch on the many mistakes businesses make that can jeopardize their entire PR campaign and tell you how to avoid them. I’ll also disclose some of my PR Secrets to success -- the ones that help to get me and my clients into major media magazines and newspapers.
Are you ready to take your business to the next level and beyond? Then join me. You’ll learn to love PR as much as I do. And better yet, your business will grow with every new step you take. That’s when the real fun begins.
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